Betsson‘s foray into the French market stems from a fruitful companionship with a local partner, strategically placing the company within the heart of the French wagering industry.
The Chief Executive of Betsson, Pontus Lindwall mentioned:
I’m elated that we could secure an authorization to provide sports wagering solutions in France, a pivotal gambling market in the EU boasting substantial long-lasting prospects for iGaming. We are prepared to provide an unrivaled user practice in the field of sports wagering in France by mixing our skills as an international gambling company with the localized experience of our companion.
Managing Director at Betsson France, Sabri Tekaya stated:
I’m glad that, following careful planning, our team reached this wonderful achievement. One of Europe’s most active markets, the Betsson Group is committed to connecting with all local players via its main company. To comply with all standards and guarantee that our business activities not only accomplish their goals but also address the current concerns associated with gaming, we have collaborated extensively with the ANJ regulator and local experts.
Betsson’s dedication to geographical expansion is achieving another noteworthy milestone as it enters the authorized French sports wagering market. This step underscores Betsson’s unwavering dedication to providing outstanding gaming worldwide, uniting over 60 years of worldwide practice with the capabilities of a local partner.
Sportradar will power Betsson’s sportsbook in the region, and OMEGA Systems’ powerful PAM will bolster it. The sportsbook will also come with a number of unique, user-centric upgrades created by Goma Development to take wagering to an entirely new level.