Metric Gaming, a new player in the premium sportsbook market, has announced a partnership with Betzone to launch the brand’s new UK sportsbook project.
The partnership follows the successful debut of Metric’s acclaimed sportsbook platform in the Netherlands last May. The deal marks Metric’s entry into another highly regulated and strategically important market, given the B2B provider’s ‘whiter than white’ regulatory strategy.
Keith Hayes, CEO of Metric Gaming, said:
We feel privileged to have been chosen by the Betzone team before we had a live product and we intend to repay their astute judgement. Of course, we’re excited to be expanding into our home market, but particularly as we’ll be introducing our first branded Racing product. With a football product also in the works, this is another important step towards finally unlocking the potential of this incredible platform we’ve built.
Adam Joseph, COO of Betzone, said:
We’re delighted to announce our partnership with Metric. We were impressed with their product and offering, as well as the speed of delivery. We are confident that they will be able to support us with Betzone in the UK market and other opportunities that we have planned.
