Gaming Innovation Group (GiG) has expanded its presence in the UK, announcing a long-term agreement to power the Betzone brand with its revolutionary iGaming CoreX platform and powerful workflow automation tools LogicX and DataX, as GiG continues to implement its strategic growth plans for the region.
This is the second deal with GiG in the UK to be announced in as many weeks. This agreement is further evidence of GiG’s ability to attract new, ambitious partners seeking sustainable growth in complex regulated markets by leveraging the competitive advantage provided by its suite of leading technologies and solutions. localized UK market.
With compliance and responsible gaming (RG) being key parts of the agreement, Betzone will benefit from GiG’s comprehensive compliance innovations. This solution integrates multiple systems to provide a single tool for risk assessment and management. By incorporating big data into the GiG platform and leveraging advanced LogicX and DataX technologies, the system dynamically adjusts player interactions based on their risk levels. This allows operators to tailor marketing communications and financial checks to individual player profiles, ensuring responsible gaming and compliance with anti-money laundering (AML) regulations. Its effectiveness and adaptability have already been proven to deliver positive results when working with an existing partner in another complex regulated market.
Online gaming in the UK continues to represent one of the largest and most established regulated markets in the world, with estimated revenues of £11 billion (€13 billion).
Andrew Cochrane, GiG Business Director, commented:
Partnering with the Betzone team is another great opportunity to demonstrate our strength in delivering growth in regulated markets, with the UK being an important market for our expansion. The combination of pioneering technology and our commitment to innovation, as demonstrated beautifully by our new industry-leading compliance solution, means we can provide a suite of products that provide the most comprehensive and secure springboard to sustainable revenue growth. The UK will continue to be a market of significant opportunity for GiG in the coming years.
Adam Joseph, Chief Operating Officer at Betzone, added:
We are delighted to announce our partnership with GiG. Their proven technology expertise, customer-focused tools, and industry-leading compliance and RG solutions make GiG the ideal partner to scale the Betzone brand, supporting our plans for rapid growth and unlocking new business opportunities in a sustainable and responsible manner.
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