According to the Ministry of Finance, Brazil has documented almost 925,000 applications in its legal gambling sector lately and this number has jumped from around 700,000 declared in June.
The increase takes place as Brazil is all set to announce its stringent advertising rule for licensed gambling service providers from July 17.
Launched by the federal government at the end of 2025 through its portal, this self-exclusion system enables players to restrict their access to all licensed gambling websites.
Once registered, they cannot start new accounts using their CPF. They will not receive any promotional emails from licensed websites during the period of exclusion, which can last from one month to infinite timeframes.
Alongside the self-exclusion programme, Brazil is introducing new responsible gambling requirements for betting advertisements. From July 17, all licensed operators must include one of the following government-approved warnings in their ads:
- “The Ministry of Finance warns: Betting makes you lose money.”
- “The Ministry of Finance warns: Betting can cause addiction.”
- “The Ministry of Finance warns: Betting is not an investment.”
New rules also prevent gambling companies from using tactics aimed at stimulating high gambling rates among customers including advertising huge winning jackpots to create an urge to place bets.
