Checkd Dev, a specialist in sports betting technology and a division of the acclaimed Checkd Group, has recently inked an extended sports data licensing agreement with Stats Perform, the owner of Opta data.
This new multi-year deal paves the way for licensed operators to integrate Checkd Dev’s innovative Smart Acca interactive betting tool, powered by Opta data, into their online and mobile sportsbooks’ market pages for both football and United States sports.
Originally designed as a feature for Checkd Dev’s award-winning Betting Hub app, Smart Acca facilitates bettors in swiftly accessing detailed Opta team and player statistics relevant to their potential wagers across various games and competitions. By seamlessly integrating odds for these bets, the tool streamlines the process of placing accumulator bets, which have been experiencing a surge in popularity. Traditionally, such bets pose challenges for sportsbooks in furnishing statistics and insights to assist bettors in making well-informed decisions.
The efficacy of Smart Acca is evident in its ability to drive high conversion rates to bet placement. User data analysis reveals that Smart Acca users tend to include more selections in their accumulator bets compared to the average bettor, thereby generating superior margins for operators.
Already, the Smart Acca API is empowering pre-match betting research across football markets such as goal scorers, shots, shots on target, and fouls within leading sportsbooks in the United Kingdom, including Sky Bet, William Hill, and Paddy Power. By keeping bettors engaged on-site instead of redirecting them to conduct external research, this integration enhances the overall user experience.
This latest achievement for Checkd Dev follows the successful launch of the Boxing News app and the development of the North America-focused FlashPicks app. Leveraging the technology pioneered in the Betting Hub, these applications also harness historical Opta data feeds to deliver comprehensive betting experiences.
Commercial Director for Checkd Dev, Andrew Grimshaw, said:
This partnership with Stats Perform, a trusted ally, is significant. Smart Acca users benefit from Opta data, renowned in the industry. With meticulously ranked selections, betting is streamlined, offering compelling opportunities on a single page. Smart Acca has been widely embraced by both consumers and leading UK operators. It’s an ideal addition for sportsbooks offering multi-game and same-game accumulators. We’re excited to expand its reach to new partners across various sports and competitions.
Betting Products Vice-President for Stats Perform, Nick Cockerill, said:
Smart Acca technology stands out as an impressive betting solution, enhancing and streamlining the process of selecting accumulator bets for users. We’re honored that Checkd Dev has opted for Opta data to craft reliable and enchanting sports experiences. Smart Acca epitomizes this commitment, serving as a highly innovative B2B product that demonstrates how our sports data fosters a deeper connection between fans and bettors with the game.
Follow our Telegram channel
