This summer, customers of the innovative betting operator Novibet will be the first to enjoy a new level of immersive football betting entertainment, thanks to a series of experiences powered by Stats Perform’s renowned Opta data and OptaAI.
The new features include:
- A prominent “Opta Stats” section on the Novibet website and app, offering advanced metrics like OptaAI-powered expected goals and expected assists, designed to help bettors make quick, informed decisions.
- Innovative “Opta Points” betting markets within and across matches, aimed at increasing interest in player performances.
- Detailed team and player pages rich with statistics and form data, enhancing Novibet’s extensive range of Opta-powered player stats markets.
- Quick Opta stats seamlessly integrated across the Novibet platform, including alongside interactive betting opportunities.
These Opta-powered features are the result of Novibet’s long-term partnership with Stats Perform and will be rolled out across Novibet’s markets in Europe and South America. They are anticipated to enhance bettor education, increase time spent on the site, and boost the share of wallet.
Giannis Paraschos, Novibet’s Head of Sportsbook Product, expressed enthusiasm about the partnership:
We’re thrilled to deepen our relationship with Stats Perform and prominently feature its Opta brand to enhance user trust in our product. Our team is proud of the way we’ve integrated Opta Points into both our UI and pricing. The Euros and Copa América are the perfect events to showcase Opta Points, helping our users follow their favorite club players as they compete internationally and discover new heroes. We believe this will make the games and players more engaging for our bettors and provide a highly immersive experience.
Andrew Ashenden, Chief Betting Officer at Stats Perform, added:
We’re delighted that Novibet values our Opta brand and the potential of Opta xGoals, Opta xAssists, and our new Opta Points metric. Partnering with clients like Novibet, who share our goal of making sports betting more entertaining, is a privilege. It’s exciting to see the innovative ways they’ve utilized our Opta data feeds.
The new Opta experiences will launch in time for the 2024 Euros and Copa América, with plans to extend them across major global football leagues.
Stats Perform’s real-time sports data, OptaAI, and the Opta brand are integral to trusted sports media and betting experiences worldwide, used by leading sports broadcasters, publishers, teams, federations, apps, and sportsbooks. The company has received multiple awards, including SBC’s Best Sports Data Product in 2022 and 2023.
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