Clarion Gaming Digital expands North American reach with GGB

  • 4 min read
Clarion Gaming Digital expands North American reach with GGB

Clarion Gaming Digital, the parent company of iGaming Business, has finalized the acquisition of Global Gaming Business, marking a significant step in its expansion strategy across North America.

This acquisition encompasses GGB magazine’s flagship publications such as Casino Style, Tribal Government Gaming, and Progressive Products Preview (P3), along with its online assets including GGB News. By integrating these assets, Clarion Gaming Digital aims to amplify its global presence, particularly in light of North America’s pivotal market phase. This move will afford clients access to a substantially larger audience pool through an array of marketing service offerings.

With its establishment in 2002, GGB has earned a trusted reputation extending beyond the realms of sports betting and iGaming to encompass commercial and tribal gaming sectors. This acquisition fortifies Clarion’s capacity to deliver a comprehensive spectrum of news, analysis, and data catering to every facet of the industry.

The acquisition of GGB represents a fundamental component of Clarion Gaming Digital’s broader multimillion-pound investment strategy aimed at augmenting its data infrastructure and audience development initiatives.

Alex Pratt, Managing Director of Clarion Gaming, commented:

This marks a significant milestone for our digital enterprise as we begin to realize the dividends of our investment. By acquiring a company with a rich industry legacy, we seize the opportunity to leverage their strong foothold in the US and further expand upon it.

Robin Harrison, who serves as the Global Content Director, B2B, at Clarion Gaming Digital, highlighted that the acquisition coincides with shifts in state regulations and the emergence of new developments in both land-based and online sectors across the US and Canada. Expressing his satisfaction with the deal, Harrison emphasized its significance in augmenting the team’s industry expertise, broadening their outreach, and solidifying their position in a pivotal region. He emphasized the commitment to crafting an offering that serves as the definitive source on crucial industry advancements, noting that GGB’s established authority and relationships represent a significant stride towards achieving that objective.

Roger Gros, GGB publisher and CEO of its parent company Casino Connection International LLC, said:

After engaging in extensive discussions with Clarion Gaming Digital over the past few years, we are confident that Clarion shares our dedication and long-term vision for serving our readership. We believe this partnership will uphold the high quality of our publications for years to come. As the gaming industry evolves and expands, our collaboration with Clarion ensures that our influential role in the industry remains steadfast, allowing us to advance our vital work into the future.

Clarion Gaming Digital intends to expedite its expansion in North America by capitalizing on exclusive partnerships available through the broader Clarion Events portfolio. This strategy includes participation in events like the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention scheduled for April 10-11, aimed at fostering growth and innovation within the industry.