Denmark’s gambling industry experienced a 6.9% rise in Gross Gambling Revenue (GGR) in 2024, reaching DKK 7.27 billion ($1.02 billion), largely fueled by strong growth in the online casino sector, according to data from the Danish Gambling Authority (Spillemyndigheden).
Online casinos remained the leading segment, contributing 48.6% of total revenue. The sector saw a 14.7% year-over-year increase, generating DKK 3.53 billion ($500 million), up from DKK 3.1 billion ($440 million) in 2023. Slots continued to dominate online casino gaming, accounting for 77-78.2% of revenue, followed by blackjack (6.7%) and roulette (6.4%).
The sports betting market grew by 1.2%, reaching DKK 2.21 billion, with mobile betting maintaining its stronghold. Mobile wagers comprised 70.4% of total sports betting revenue, while desktop and retail betting accounted for 15.1% and 14.5%, respectively.
Land-based casinos also saw modest growth, with revenue rising 1.7% to DKK 368 million. In contrast, gaming machines outside casinos were the only segment to decline, dropping 1.2% to DKK 1.16 billion.
Denmark’s gambling landscape continues shifting online, with digital platforms generating 77% of all betting revenue. Mobile betting, in particular, increased from 61.41% in 2023 to 63.88% in 2024.
Meanwhile, self-exclusion rates surged, with the number of registered self-excluded gamblers rising 21% from 46,152 in 2023 to 55,899 in 2024. Nearly two-thirds opted for permanent exclusion, and men accounted for 78% of self-excluded users.
The StopSpillet gambling helpline reported 544 consultations in 2024, up from 520 the previous year. Most calls (57%) came from gamblers themselves, while over a third were made by concerned relatives. Problem gambling was most prevalent among young adults aged 18-25, particularly men. Among those seeking help, 1.9% admitted to gambling over 70 hours per week, while 24.1% reported gambling for 6-10 hours weekly.
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