Digitain partners with Silkbet extending UK market reach


Milena Yeghiazaryan
  • 2 min read
Digitain partners with Silkbet extending UK market reach

Digitain has partnered with Silkbet to support the operator’s entry into the UK regulated market, combining Digitain’s technology and turnkey solutions with Silkbet’s customer-focused approach.

Under the partnership, Silkbet will gain access to Digitain’s sportsbook, horse racing, virtual sports, casino aggregation, CRM and payment solutions through a single turnkey setup, backed by our infrastructure and 24/7 support.

Dario Jurčić, Chief Commercial Officer for Europe and Africa at Digitain, commented:

Our continued expansion across Europe is a key part of Digitain’s commercial strategy, and partnerships such as this demonstrate the strength of our approach. Being able to support operators in highly competitive regulated markets such as the UK with proven technology and comprehensive solutions is an important differentiator for us. The partnership with Silkbet is another significant step in our European growth journey, and we look forward to creating long-term value together.

Alexander Jones, Regional Sales Director for UK and Western Europe at Digitain, added:

We are delighted to welcome Silkbet as a new partner and to support its ambitions in the UK. The UK is a market where operators demand a high level of technology, product quality, reliability and local expertise, and these are areas where Digitain has continued to strengthen its capabilities. We see this as the beginning of a strong relationship built around trust, collaboration and a shared ambition to deliver an excellent player experience.

The partnership will support Silkbet in developing a competitive UK offering tailored to local player expectations.

Ed Kelly, Chief Executive Officer at Silkbet, also added:

We are incredibly proud to partner with Digitain as we take this exciting step into the UK market. While the UK betting industry has evolved significantly over the past decade, we believe something valuable has been lost along the way. The early years of online betting were defined by excitement, personality and a genuine focus on the customer. Our ambition is not to recreate the past, but to bring those qualities into a modern betting experience built for today’s player. Silkbet has been created to offer a fresh alternative, combining the agility and customer focus of a boutique operator with the scale. We believe customers are looking for a bookmaker that feels more responsive, engaging and connected. By pairing Silkbet’s entrepreneurial approach with Digitain’s powerful technology, we’re creating a business that can innovate quickly, listen closely to customers and deliver an experience that stands apart from larger, more corporate operators. We’re excited to enter the UK market and bring new energy, personality and customer focus to online betting.

The partnership marks another step in Digitain’s continued expansion across regulated European markets, while giving Silkbet the technology and infrastructure to establish its presence in the UK.

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Milena Yeghiazaryan Content Writer

Milena has recently entered the iGaming industry with curiosity, turning the latest industry insights into engaging and accessible content. Passionate about innovation and new opportunities, she enjoys exploring the iGaming world and sharing stories that keep readers informed and up-to-date.

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