FastTrack to start new partnership with PolarLotto


  • 2 min read
FastTrack to start new partnership with PolarLotto

PolarLotto, a prominent provider of lotto betting services in Sweden, has just unveiled a strategic collaboration with Fast Track, a leading CRM solutions provider tailored for the iGaming sector.

This alliance is poised to propel PolarLotto’s transition from offline to online offerings, aiming to deliver the thrill of the world’s major lotteries to Swedish players in a secure and responsible manner.

With a steadfast commitment to transparent and ethical gaming, PolarLotto prioritizes player safety and responsible gameplay. Teaming up with Fast Track enables PolarLotto to harness state-of-the-art technology in expanding its traditional business model to the digital realm, ensuring a seamless and captivating experience for its clientele.

Benjamin Burstein, CEO of PolarLotto, expressed his anticipation for the partnership’s potential, remarking:

We’re thrilled to embark on this journey of transforming our operations with the cutting-edge technology and automation tools provided by Fast Track. As we transition to the online sphere, we’re confident that Fast Track’s expertise in custom segmentation, real-time data capabilities, and personalized experiences will enhance our player service and drive our business objectives forward.

Fast Track reciprocated the enthusiasm, underscoring the potential for remarkable outcomes through its Singularity model, which leverages AI and machine learning to deliver tailored content to players seamlessly.

Simon Lidzén, CEO and co-founder of Fast Track said:

We’re excited to join forces with PolarLotto and bolster their online expansion. Our tools are crafted to empower agile teams to achieve exceptional results, and we’re eager to assist PolarLotto in maximizing their online presence and engagement.

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