Fitzdares appoints Nick Dutton as the new Group COO


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Fitzdares appoints Nick Dutton as the new Group COO

Fitzdares, the premium UK bookmaker, has officially welcomed Nick Dutton as its new Group Chief Operating Officer (COO).

Bringing with him an impressive 36 years of experience in IT and technology, predominantly within the gaming sector, Nick assumes his role at Fitzdares immediately. His primary focus will be on driving technological advancements that propel brand growth and deliver an unparalleled user experience for all Fitzdares members.

Nick, a seasoned professional, previously served as the Chief Technology Officer (CTO) at Sporting Group, where he played a pivotal role in key mergers, IT operations, product development, and quality assurance. His extensive background includes over three decades of leadership in various C-Suite positions at prominent organizations such as FDJ Gaming Solutions, Ladbrokes Coral, and Laverock Von Schoultz. Notably, he spearheaded the implementation of cutting-edge solutions and transformative structures, leading to remarkable growth, profitability, and enhanced product usability across the spectrum.

Will Woodhams, Fitzdares CEO, said:

We are thrilled to enhance our senior team by welcoming the extensive expertise of Nick. With over 35 years of experience in the sector, Nick will play a crucial role in advancing both our UK and international operations. His wealth of knowledge will be instrumental in ensuring that Fitzdares enters its next century armed with cutting-edge technology and services, providing our customers with a sporting experience that stands apart. In addition to elevating our racing products, Nick will contribute to the enhancement of our non-racing offerings, as we actively explore new opportunities to achieve double-digit year-on-year business growth. Nick joins a revamped senior executive team, alongside recent recruit Martin Semler, our new Group CFO based in our Toronto office, reinforcing our commitment to strategic leadership.

Nick Dutton, Fitzdares incoming Group COO, said:

Fitzdares stands as a pioneer in the industry, distinguished by its unparalleled fusion of cutting-edge technology, an authentically personalized approach to customers, and ambitious vision. In the fiercely competitive gaming industry, Fitzdares provides a distinctive offering to its members, setting them apart from the rest. I am enthusiastic about contributing to the further development of these strengths, aiming to position Fitzdares as the forefront leader in technology, service, and customer experience.

In his new capacity, Nick will be an integral part of the leadership team at Fitzdares, overseeing Information Technology, Product, People, and Trading.

Fitzdares expresses pride in securing Nick’s expertise, recognizing his appointment as a significant milestone. Nick is expected to play a crucial role in furthering the brand’s commitment to offering a unique sporting experience. This announcement follows a highly successful calendar year for Fitzdares, marked by the extension of its partnership with Premier League outfit Fulham FC and the launch of a new luxury members club. Additionally, the collaboration with Quantum Leap Solutions resulted in the introduction of ‘The Racing App,’ hailed as the finest app in racing.

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