The Gaming Innovation Group has recently signed a contract with one of the industry-leading player retention services providers, Enteractive. The latter is a company that aims to shift the focus of the industry from only new player acquisitions to building and maintaining customer relationships alongside it.
With more than a decade of operating experience in the field, the player retention firm was a great fit for the GiG marketplace, which provides approved third-party services and products that accompany the group’s in-house offerings. Partnering with the igaming provider will also benefit Enteractive greatly, as it’ll expand their customer base.
The provider expressed pleasure working with the customer relations company in a statement, coining their services as invaluable. The latter expressed a similar feeling in an announcement of their own, voicing their excitement to work with the group’s partners and clients.
In conclusion, the provider will aggregate third-party player retention services for its marketplace customers from the top account reactivation company.