Gustav Georgson appointed as Svenska Spel’s Public Affairs Lead


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Gustav Georgson appointed as Svenska Spel’s Public Affairs Lead

Gustav Georgson steps into the role of Head of Community Relations and Public Affairs at Svenska Spel, bringing a wealth of experience from his recent tenure at the Government Office, where he served as a political expert at the Liberals’ coordination office.

Georgson’s background is marked by a robust engagement in political affairs, spanning various levels from local to national, with notable roles including head of communications and deputy party secretary for the Liberals’ national organization.

Additionally, he provided pivotal counsel to the party leadership during the 2022 parliamentary election. His time as a political expert equipped him with a profound understanding of political processes and the significance of collaborative efforts in fostering positive community development.

Frank Hojem, Head of Communications and Sustainability at Svenska Spel, expressed confidence in Georgson’s appointment, emphasizing the importance of his public affairs expertise in advancing relations with stakeholders amidst ongoing discussions surrounding the gambling market’s post-reregulation landscape. Hojem underlined the necessity for Svenska Spel to assert a clear voice in these debates and provide substantive perspectives on critical industry issues, highlighting Georgson’s pivotal role in this endeavor.

Georgson, in turn, conveyed his anticipation for the opportunity, expressing admiration for Svenska Spel’s societal significance and pledging to collaborate with his new team to strengthen the organization’s standing as a responsible participant in the gaming sector.


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