HBA Media announced a new partnership with Genius Sports

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HBA Media announced a new partnership with Genius Sports

HBA Media and Genius Sports have partnered to introduce “Crown Jewels Racing Fantasy” (CJRFantasy), the inaugural international horse racing fantasy game.

With expertise in distributing horse racing media rights globally, HBA Media showcases prestigious races like Royal Ascot and the Breeders’ Cup to audiences worldwide.

CJRFantasy aims to unify the global horse racing calendar, offering fans an interactive platform to deepen their knowledge, compete with peers, and engage with top races. Players select three horses for each race, assigning them positions and predicting winning distances to earn points.

With on-air promotions during international broadcasts and involvement from horse racing personalities, CJRFantasy promises unique raceday experiences and exciting prizes. Powered by Genius Sports, CJRFantasy joins a lineup of interactive sports fantasy platforms, including those for the NFL, FIFA, and MLB.

Frank Sale, Managing Director for HBA Media, said:

We are continually looking for innovative and exciting ways to promote, engage and connect with new and existing audiences. Working in partnership with Genius Sports has enabled us to provide our clients (racecourses, federations and broadcasters) with a powerful and entertaining interactive tool. We are delighted to be able to launch CJRFantasy for the prestigious Dubai World Cup this Saturday.

Judd Goldstein, Global Commercial Lead, Fan Engagement at Genius Sports, said:

HBA Media plays a central role at the heart of the global horse racing ecosystem, and we’re thrilled to be helping them directly connect with fans around the world. CJRFantasy will bring the world’s showcase horse races into one connected free-to-play gaming destination, allowing horse racing fans to engage with the sport like never before.

Genius Sports

United Kingdom

Genius Sports is a gaming technology company with a focus on sports and online betting. After working in a number of jurisdictions for over two decades, the company has solidified its reputation as on...