This week in iGaming Finland led with a +29.3% increase, driven primarily by Eurojackpot’s rising jackpot. Ireland’s more modest +9.3% gain was still commercially relevant. Stake geo-blocked Irish users following engagement with the Gambling Regulatory Authority of Ireland (GRAI), with the story emerging during the middle of the reporting window.
Turkey’s +25.9% growth coincided with the third round of the Super League, which featured several unexpected results, leading to additional sports search activity.
Top 5 Gainers of the Week
Finland (+29.3%)
The Eurojackpot, a lottery held across multiple nations and based in Helsinki and run by Veikkaus, had a prize pool of around €48 million ahead of Tuesday’s draw, drawn on September 15. No participants picked the correct numbers, raising the prize pool to around €59 million ahead of the following draw, happening on Friday, September 18.
It appears that the rollover was the main reason for the spike in Finland’s interest for the week.
Cyprus (+26.1%)
The Joker lottery is shared between Greece and Cyprus and operated by local company OPAP Cyprus. The last game of the week happened on Sunday, September 20, and had a prize pool announced at €9.6 million as a result of another rollover.
Football also contributed to local sports activity as the Apollon Limassol and APOEL teams drew 2-2 on September 19 in Cyprus League organized by Stoiximan.
Turkey (+25.9%)
The Turkish Super Lig provided a number of important football events during the week.
Key results included the score of 0-0 between Gaziantep FK and Fenerbahçe on September 14, Trabzonspor defeating Galatasaray 4-0 on September 19, and Fenerbahçe’s stunning 8-0 victory over Eyüpspor and Amedspor’s narrowly defeating of Beşiktaş with a score of 3-2 on September 20.
Moldova (+23.9%)
Moldova’s top flight, Liga 7777, named after the national lottery and betting brand behind 7777.md, held matchday 13 on 19 September.
Poland (+20.6%)
The PKO BP Ekstraklasa held matchday 9 from 18–20 September, providing the main fresh sports signal during the period.
Top 5 Decliners of the Week
Belarus (-32.6%)
The period saw continued action in local football, such as Vitebsk’s 6-0 win against Torpedo-BelAZ on September 20.
The index fell, albeit in a period of active football. Discussions around regulations of gambling marketing seemed to generate more iGaming interest than local sporting events during the observation period.
Peru (-30.1%)
No clear catalyst in the observation period.
Myanmar (-28.6%)
On September 14, it was reported that the police detained seven senior agents in Yangon and Mandalay. Reports from the middle of September focused on the case of 36 detainees in relation to a Yangon underground syndicate, with MMK 396.8 million frozen in 12 accounts.
While enforcement stories have the ability to generate instantaneous search spikes, the index declined across the week.
Mali (-28.9%)
During September 14-20, activities relating to football were limited mainly to late squad changes. Séko Koita and Mamadou Doumbia replaced Touré and Sylla, with the reports dated roughly September 18.
There was also no major qualifier result in the observation period to generate any comparable search boosts.
Gabon (-27.1%)
On September 17, Sébatien Migné announced his first squad for the Panthères before matches against Morocco on September 25 and Niger on September 29. Pierre-Emerick Aubameyang missed the squad.
Market Spotlight: Finland (+29.3%)
The reason behind the rise in Finland’s lottery revenues is related to the mechanics of the lottery rather than the overall presence in the sports market.
The Eurojackpot’s draws occur on Tuesdays and Fridays in Helsinki. The draw of September 15th ended without a winner in the first category with an approximately €48 million pool of prizes. The draw of September 18th saw the jackpot raise to around €59 million.
The rollover had created a hook which lasted for some days and caused users to follow the rising jackpot and the upcoming draw.
The sports activities were of an additional nature. For instance, activities in SM – liiga helped the people to get interested in Jokerit’s difficulties in the new season and some interesting events in Veikkausliiga also contributed to the popularity of domestic football.
Still, all of this was secondary compared to the Eurojackpot’s rollover which lasted several days.
Blask Index tracks real-time iGaming player interest via AI-analyzed Google search data, updated hourly and filtered to remove low-intent noise (scams, complaints). WoW% measures momentum: positive indicates growing attention; negative indicates declining attention.
