We are thrilled to share another interview with Atlaslive‘s Chief Business Development Officer, Milica Jovanovic.
In this interview, Milica explores the journey of such a popular iGaming company as Atlaslive. She delves into the challenges of standing out in a crowded market, the importance of offering outstanding services and products, the fast growth in today’s competitive iGaming landscape and much more interesting.
TheGamblest: For our readers who might be new to your company, could you provide a brief overview of Atlaslive and describe what sets your company apart in the highly competitive iGaming industry?
Milica: Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators.
We offer comprehensive solutions across both the casino and sportsbook verticals.
In the casino segment, our platform provides seamless integration with both global and local content providers, ensuring access to certified, localized games that meet specific market needs.
In the sportsbook vertical, we deliver the same level of integration excellence, complemented by advanced features such as dynamic odds management, BetBuilder, early cashout, live streaming, and more. These tools are purposefully designed to enhance player engagement, boost retention, and drive long-term profitability for our partners.
Our track record of success, particularly across Latin America, with Brazil as a key market, is a direct result of our data-driven methodology. By analyzing regional player behavior, content preferences, and operational requirements, we continuously refine our solutions to meet local thin demands and deliver measurable value.
At Atlaslive, we craft tailored experiences that go beyond standard platform delivery. Our differentiation lies in the fusion of deep industry expertise, innovative technology, and an unwavering commitment to collaboration. We don’t just provide software, we partner with our clients to build scalable, successful, and future-ready businesses.
TheGamblest: With a focus on dynamic expansion and innovation, how does Atlaslive set itself apart in the industry?
Milica: Our dynamic approach isn’t just about rapid growth; it’s about delivering tangible value to our clients. We achieve this through:
- Continuous Improvement: We’re not satisfied with the status quo. We’re constantly iterating and improving our platform based on client feedback and emerging industry best practices. This continuous improvement translates to a superior user experience for players and a more efficient operational environment for our clients.
- Proactive Innovation: We’re not waiting for trends to emerge; we’re actively exploring and integrating the next generation of technologies, from AI to immersive virtual reality experiences. This proactive approach ensures our clients remain at the forefront of the iGaming industry.
- Rapid Deployment: Our streamlined onboarding and deployment processes allow clients to integrate our platform quickly and efficiently, minimizing downtime and maximizing time to revenue.
TheGamblest: Atlaslive has become one of the leading B2B iGaming companies, with offices in many countries, including your recently opened office in São Paulo, Brazil. According to you, what has been one of the most important factors for such rapid growth and success?
Milica: Our global presence, with offices in several locations, underscores our commitment to providing localized solutions. This allows us to adapt to diverse regulatory environments and support clients across various geographical markets. Our expertise in navigating different regulatory landscapes and our local partnerships provide a unique advantage for our clients seeking to expand internationally.
European markets and key jurisdictions across Africa remain a key focus for us. We aim to align our product suite with compliance standards across multiple European countries, and we are actively working to establish partnerships with certified content providers and local operators.
TheGamblest: What are your views on the most effective methods for establishing and maintaining long-term, mutually beneficial partnerships?
Milica: Establishing and maintaining long-term, mutually beneficial partnerships is a cornerstone of Atlaslive’s success. It’s not just about signing a contract; it’s about building a relationship based on trust, transparency, and shared goals. Key to this is:
- Understanding and alignment: The most effective partnerships begin with a deep understanding of each other’s businesses, objectives, and challenges. We invest time in truly getting to know our partners, identifying areas where our strengths complement theirs, and aligning our strategies for mutual growth. This goes beyond simply offering a product; it’s about understanding their market, their players, and their aspirations.
- Mutual value creation: A truly beneficial partnership delivers value for both parties. We constantly strive to provide our partners with the tools, support, and insights they need to succeed. This might involve co-marketing initiatives, joint development projects, or providing access to our data and expertise to help them optimize their operations. It’s a two-way street where both sides are actively contributing to the other’s success.
- Flexibility and adaptability: The iGaming industry is dynamic. Successful partnerships are those that can adapt to changing market conditions, technological advancements, and regulatory shifts. We are committed to being a flexible and adaptable partner, willing to evolve our offerings and strategies to meet the evolving needs of our partners.
TheGamblest: As the CBDO at Atlaslive, what practical tips and insights can you share based on your experience to help companies develop and succeed in today’s competitive landscape?
Milica: I believe that sustainable growth and success come from a combination of strategic thinking, adaptability, and genuine engagement. These insights particularly valuable:
- Deeply understand your customers and market. Taking the time to truly listen to your customers and analyze market trends is crucial. When you understand their needs and pain points, you can develop solutions that genuinely resonate, building trust and loyalty over time.
- Focus on scalability from day one. Design your products, services, and processes so they can grow together with your business. Scalability ensures that you can meet increasing demand without sacrificing quality or customer experience.
- Prioritize customer experience. Deliver consistent, personalized experiences that make your customers feel valued. Happy customers don’t just stay, they become advocates who help you grow organically.
- Keep a close eye on the competition and industry shifts. Knowing what your competitors are doing helps you anticipate changes and position yourself proactively rather than reactively.
Success isn’t just about hitting targets,it’s about building a resilient, innovative organization that genuinely adds value. When you lead with authenticity, curiosity, and agility, you’re setting the foundation for sustained growth and meaningful impact.
