Kambi, a B2B sports betting supplier to casinos, declared an updated agreement with Colombia–based operator BetPlay.
This is the second time the two parties have renewed their partnership since the initial deal in late 2017. Having a very short time, BetPlay has established itself as the top–tier operator in the Colombian market.
According to the provider, LatAm is a crucial market for them. BetPlay is using various tech and solutions provided by Kambi.
Kambi CEO and co–founder Kristian Nylén expressed his satisfaction with the everlasting extension of their cooperation with Corredor Empresarial:
This step will offer our customers advanced wagering opportunities. The potential of the LatAm market is significant for Kambi and we will support Corredor Empresarial’s expansion in the new location with our state–of–the–art sportsbook.
The supplier will maintain its position as the technology behind BetPlay’s sportsbook in Colombia. Additionally, they will assist the casino in expanding into new region – Latin America, which is consistent with BetPlay’s prolonged plan, according to Kambi.
German Segura, CEO of Corredor Empresarial SA, stated that this companionship extension is a significant achievement for the company as it pursues expansion throughout Latin America. Segura also expressed confidence in Kambi’s expertise as a leading provider of sports betting technology and services and anticipates a close collaboration with them in realizing their aspiring progress objectives.
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