Kambi, the home of premium sports betting solutions, has signed a multi-year partnership to supply its Turnkey Sportsbook to Pure Casino Entertainment, one of the largest casino operators in the Canadian province of Alberta.
The multi-channel agreement will see Kambi support the operator’s retail sports betting ambitions across multiple properties, as well as launching online sports betting under its PureCasino.ca brand following the opening of Alberta’s regulated market on 13 July 2026.
Pure Casino Entertainment selected Kambi due to the proven quality of its end-to-end sports betting solution — which is underpinned by the power and scale of its global network, advanced trading capabilities and player engagement features — as well as its track record of delivering engaging sports betting experiences in the on-property arena.
The partnership contains scope to expand to further properties across the province, following the recent acquisition of three casino locations by Pure Casino Entertainment’s parent organisation Indigenous Gaming Partners.
Werner Becher, Kambi Group CEO, said:
We are delighted to be growing our footprint in an important region for Kambi with a partner with the heritage and expertise of Pure Casino Entertainment. They share our commitment to deep and engaging sports betting experiences, and we look forward to delivering on this partnership’s potential for their customers throughout Alberta.
Brad Belhouse, CEO, Pure Casino Entertainment, said:
As we prepared for the launch of Alberta’s regulated online market we knew selecting a sports betting partner that could offer the right combination of product quality and regulatory certainty was paramount. Kambi’s proven track record made them the clear choice, and we are excited to capitalise on the sports betting opportunity online and across our Alberta casinos.
