Kambi Group, a provider of leading technology solutions in the sports betting industry, has concluded an agreement with Allwyn AG, a global company operating in the gaming industry.
According to the terms of the contract, Allwyn will be granted a global and perpetual license to the sports betting software, along with the provision of all relevant services and trading operations.
Allwyn is listed on Euronext Athens and is among the leaders in many businesses across Europe and North America. The company holds many national lotteries licenses in countries like Austria, Cyprus, Czech Republic, Greece, and the UK and is well-strategized in operating in different gaming businesses.
Werner Becher, CEO of Kambi, said:
This agreement shows the quality and strategic value of the sportsbook technology Kambi has built over more than 15 years. A global market leader like Allwyn choosing our technology to unify its sportsbook operations reflects the strength of our product, our expertise and our track record of delivering at scale in regulated markets. It also brings Kambi significant long-term commercial value and shows how we can create additional value from the capabilities we have built, through strong, long-term partnerships.
According to estimates, the agreement will generate an operating income of around €45 – 50 million between the years from 2027 to 2031, with the share of approximately 40% earned in 2027 and 20% in 2028. This estimate involves upfront payments, which will be made at the beginning of 2027 along with milestone payments executed in the following years.
Kresimir Spajic, CEO, Allwyn Digital, said:
We are delighted to announce further progress in our strategy to own and manage key technology and content capabilities that enhance product innovation, differentiation and time to market, and support our ability to deliver a best-in-class customer proposition. Our agreement with Kambi, leveraging its proven, scalable technology and deployment expertise to bring our sportsbook platform in-house, represents an important step in that strategy, giving us greater freedom to evolve our offering, tailor products to individual brands and markets, and build a scalable foundation to accelerate future growth.
