Kambi Group, a globally renowned sports wagering partner, has recently revealed an extensive extension of its online sportsbook companionship with LeoVegas Group, a prominent member in the iGaming industry.
As per the deal, Kambi will maintain its provision of amazing sportsbook tech and products to LeoVegas. This includes their acclaimed AI–powered commercial system and the innovative Bet Builder product.
This latest agreement marks the second extension of the fruitful companionship initially established in 2016. Since then, LeoVegas has consistently enlarged its portfolio of Kambi–backed wagering brands, now encompassing BetUK, expekt, and LeoVegas.
Kristian Nylén, CEO of Kambi, mentioned:
Our team is dazed to unveil the extension of our companionship with prominent LeoVegas Group, an esteemed global operator known for its impressive achievements. The decision to update this cooperation is a clear affirmation of the exceptional quality and innovation that Kambi’s advanced technology. We forge ahead, and remain committed to spearheading the development of betting entertainment and delivering unparalleled practices to users worldwide.
The Chief of Sports Strategy at LeoVegas, Per Carlander said:
The triumphant Danish release of expekt and the quick expansion of BetUK serve as compelling evidence of our robust international expansion strategy and heightened emphasis on sports wagering. Now, we have found the ideal partner to support us in achieving these goals. Our team is committed to supplying clients with the ultimate iGaming practice and to fulfill that promise within the industry of sports wagering, we must prioritize innovation alongside our partners. As a result, we are excited to continue working with Kambi because their knowledge perfectly complements our goals.
LeoVegas Group has ambitious plans to launch its sportsbook under a variety of brands in new regulated markets throughout the year. This is because it recognizes the strategic importance of sports wagering as a crucial area for expansion. Last year, the company reported an impressive 30% year–on–year surge in profit solely from sports wagering, underscoring its growth potential in this domain.