Kambi Group, a trusted leader in sports wagering, has secured a long-lasting companionship to drive Svenska Spel‘s sportsbook operations in the authorized Swedish market.
This selection has gone through a challenging process, with Kambi chosen for its powerful Complete sportsbook product, unwavering dedication to compliance, and a proven track record in providing casino empowerment tools. This deal is anticipated to yield substantial financial benefits starting in H2 2024.
The agreement will also include Kambi’s subsidiary, Shape Games, which will run the front end of Svenska Spel’s new sportsbook in keeping with Kambi’s decentralization strategy. With this step, the online casino will have more control over the player experience and will stand out from rivals.
Kristian Nylén, Kambi Chief Executive, mentioned:
Svenska Spel is a highly esteemed brand in Sweden, and I’m pleased that Kambi, with its deep Swedish ties, has been chosen as their long-lasting sportsbook supplier. This partnership marks a crucial achievement for our business as we strive to enrich our standing in one of our key markets, reinforcing our commitment to our strategy and commercial growth.
Shape Games’ CCO, Morten Tonnesen stated:
This partnership with Shape Games is incredibly thrilling, as it represents our third collaboration with a former state-owned monopoly. Since day one, our focus has been on improving the sports wagering experience through our cutting-edge front-end tech.
Svenska Spel Head of Product Sportsbetting, Dan Korhonen added:
We’ve undergone a thorough evaluation process, exploring various options, and are confident that we’ve found the ideal companion in Kambi. This collaboration will enhance our offerings and elevate our customer experience. We’re excited about the upcoming launch of our new Oddset sportsbook in 2024, where our priority will be delivering an enhanced level of service.
One of Sweden’s top casinos in the regulated market, Svenska Spel is a state-owned organization that was created in 1997 through the union of AB Tipstjänst and Svenska Penninglotteriet AB. It has a significant internet presence and a network of 5,000 retail locations.
