Last ICE event in London: Exclusive news from TheGamblest


  • 14 min read
Last ICE event in London: Exclusive news from TheGamblest

ICE 2024 takes place in London for the last time. From February 6 to 8, ICE will unite professionals, experts, and enthusiasts from more than 150 countries to unveil the latest innovations, trends, and opportunities in iGaming. After this final event in London, they have unveiled that 2025 ICE and its sister show iGB Affiliate will be held in Barcelona. TheGamblest will be your breaking news provider on February 6th. Keep it up with us, to not miss the freshest updates, partnerships, and insights right from London.

The realm of iGaming is in a perpetual state of evolution and expansion, underscoring the growing demand for precise and captivating iGaming translations. This is why attending ICE London, the foremost global gaming event, is essential for anyone immersed in this dynamic industry.

“ICE” standing for “International Casinos Exhibition”, yet the industry has undergone substantial evolution since ICE’s inception. As the event has adapted to the dynamic gaming landscape, it has expanded to encompass the entire spectrum of gaming, striking a balance between traditional land-based and digital channels.

Stay with us as we will also cover the iGB Affiliate London 2024 news and updates from Feb 7-8.

ice london sponsors

02:40 PM | MeridianBet to showcase new gaming content at ICE London

meridianbet to showcase new gaming content at ice londonToday, the MeridianBet Group (Meridian), a prominent sports betting and gaming conglomerate with operations spanning Europe, Africa, and Latin America, has revealed that Expanse Studios, the group’s specialized subsidiary focusing on online casino game development, will unveil its three newest game releases at ICE London 2024. Golden Matrix Group, Inc. (NASDAQ: GMGI) is in the process of acquiring the MeridianBet Group, with the completion of the transaction anticipated by late March 2024.

02:20 PM | Light & Wonder to preview new products at ICE London

light & wonder to preview new products at ice londonLight & Wonder is set to unveil an array of innovations for both land-based casinos and the iGaming sector at ICE London. Among the highlights are three dragon-themed games making their ICE debut, including Dragon Train™, Dragon Spin™ Cross Link™, and Dragon™ Jin Long Jin Bao™, following their success in the Australian market. In addition, the company will showcase its latest licensed content, such as Frankenstein and Squid Game slots, the latter based on the immensely popular Netflix series. These slots feature iconic games from the show, including Red Light, Green Light, Tug of War, and The Glass Tile. Classic player-favorite titles like Duo Fu Duo Cai™ Grand and Jin Ji Bao X™ Grand will also be featured at the event.

02:00 PM | Soft2Bet to present its game-changing gamification technology MEGA

soft2bet to present its game changing gamification technology megaSoft2Bet, a renowned iGaming company will present its flagship gamification technology, MEGA, renowned for its ability to boost engagement, loyalty, and revenues. Additionally, the company will conduct workshops, talks, and discussions to demonstrate how MEGA’s adaptable personalization and localization features effectively drive engagement and revenues. MEGA, short for Motivational Engineering Gaming Application, stands as Soft2Bet’s gamification platform developed since its inception in 2016. This innovative platform enhances products with high levels of gamification and extra entertainment value, resulting in increased engagement, volumes, and revenues for Soft2Bet and its partners.

01:20 PM | ProgressPlay standalone technology at the heart of ICE24

progressplay standalone technology at the heart of ice24ProgressPlay, a premier white-label and platform provider, has been honored as one of the Top 10 Casino Tech Solutions Providers in Europe for 2024. Set to exhibit at ICE London 2024, the company will unveil its pioneering standalone technologies. ProgressPlay has made significant advancements in responsible gambling by introducing cutting-edge proprietary automation and tools. These enhancements facilitate the efficient management of player accounts, payments, bonuses, loyalty programs, fraud prevention, and games through robust tools and analytics. Their comprehensive turnkey solution encompasses a sportsbook, casino platform, game aggregation, player management, payments module, and affiliate software, empowering operators to enhance revenue and efficiency through state-of-the-art technology.

01:10 PM | PartnerMatrix revolutionizes affiliate marketing data analysis with DeepCI

partnermatrix revolutionises affiliate marketing data analysis with deepciPartnerMatrix has seamlessly integrated DeepCI‘s revolutionary analytical tools into its interface, empowering customers to swiftly optimize and elevate their campaigns, operations, and revenues. With DeepCI technology at their disposal, PartnerMatrix clients can unlock unexplored opportunities by identifying new affiliates across any global target market, amplify their brand’s presence by pinpointing critical publisher traffic sources, maximize efficiency and earnings by recognizing high-value pages within existing affiliate sites, and attain crucial insights into site ownership dynamics. Affiliate managers using PartnerMatrix will experience a significant acceleration in their processes, and streamlining efforts.

12:50 PM | Whitezip unites with Markor Technology to establish Casimba Gaming

whitezip to establish partnership with markor technologyWhitezip, a prominent operator, has partnered with Markor Technology, a leading global gaming aggregation provider, to establish the Casimba Gaming brand. This alliance enriches the spectrum of offerings, bolstering Casimba Gaming’s standing within the iGaming sector. Casimba Gaming serves as an all-encompassing solution, overseeing diverse facets including business requisites, technological advancements, operational efficiency, strategic initiatives, and player engagement. Leveraging established partnerships, the brand delivers an extensive array of proprietary technology platforms and proficiency in marketing, data analysis, design, and development across more than 15 distinguished casino brands.

10:50 AM | SOFTSWISS enters African market through Turfsport acquisition

softswiss enters african market through turfsport acquisitionSOFTSWISS, a prominent technology company within the iGaming sector, has acquired a controlling interest in Turfsport, a leading provider of multichannel wagering software for sports, horse racing, and lotto in South Africa. This strategic move is in line with SOFTSWISS’ objective to broaden its global footprint. Both firms are eager to introduce cutting-edge product improvements and services, providing their clients with the competitive advantage necessary to thrive in a constantly evolving market environment. The acquisition of Turfsport strategically bolsters the SOFTSWISS product lineup, addressing specific regional requirements.

10:30 AM | Jordi Sendra has joined Alea as new CEO

jordi sendra has joined alea as new ceoJordi Sendra has been selected as the new CEO of the game aggregation platform Alea, succeeding the current CEO, Alex Tomic, who revealed his decision to step back from daily operations. With three years of experience in the current position, Sendra brings valuable insights to his new leadership role. His background includes a prior role as the managing director of a manufacturing plant and various experiences in business consultancy. Ramon Glieneke will take on the role of COO, overseeing the daily operations of the business. Glieneke brings expertise in API aggregation from his previous roles at travel industry firm Apartum and its Cerbrium spin-off.

What is ICE in iGaming?

ICE London stands out as one of the preeminent events in the iGaming industry, serving as the foremost global gaming event where innovators showcase their advancements annually. This expo draws thousands of attendees from over 150 countries, creating a dynamic environment for networking, learning, and staying abreast of the latest trends and technologies in iGaming.

Over time, ICE London has transformed into a pivotal platform for the B2B gaming and casino industry. It offers exhibitors the chance to showcase their offerings while providing buyers with a platform to discover optimal solutions for their requirements. Beyond being a mere exhibition, ICE London has become a hub for education, innovation, and inspiration within iGaming.

Attendees can get a one-of-a-kind entry to innovations, tech solutions, regulatory changes, and the crucial insights required to strategically place an iGaming brand in both new and already established markets.

This event is also an amazing chance to forge important connections and share new and fresh ideas with experts spanning every sector and level, across three days of unforgettable chances at the biggest gaming event in the world.

The concluding chapter of ICE London is set to unfold from February 6 to 8, 2024, at the ExCeL London convention center. This event is poised to be historic and memorable, signifying the end of an era for ICE, an annual fixture in the UK capital since 1991.

Meet ICE in Barcelona

Commencing in 2025, ICE will make its new home in Barcelona, Spain, hosted at the esteemed Fira Barcelona trade fair institution.

The decision to relocate ICE to Barcelona emerged from a thorough consultation process with key stakeholders in the gaming industry. Their feedback emphasized the need for a venue that provides more space, enhanced accessibility, and overall convenience for the event. Barcelona emerged as the ideal destination, celebrated for its vibrant cosmopolitan atmosphere, robust gaming culture, rich history, and strategic position within Europe.

The ICE Barcelona series is set to unfold from 2025 to 2029, carrying forward the legacy of ICE London as the paramount global event for the iGaming business. ICE Barcelona is poised to elevate opportunities for growth, innovation, and collaboration within the industry. With an expanded exhibition area, a diverse array of conference and networking sessions, and an international audience, the event promises to be a catalyst for advancement.

Adding to its strength, ICE Barcelona will enjoy robust support from the local gaming community, the Catalan government, and the Barcelona City Council. Their enthusiastic and committed involvement further enhances the prospects of this event as it takes its place on the global stage.

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