Light & Wonder is making a significant stride in South Africa’s burgeoning regulated iGaming market by introducing new realms of play to players.
This milestone follows the successful delivery of its first-party content to Hollywoodbets, a leading operator in the region.
The launch, sanctioned by both the Mpumalanga Economic Regulator (MER) and Western Cape Gambling and Racing Board (WCGRB), solidifies Light & Wonder’s entry into this dynamic market. Alongside its in-house content, Hollywoodbets’ players will soon have access to a diverse range of offerings from third-party studios such as ReelPlay, Big Time Gaming, Blueprint, Greentube, Gaming Realms, Inspired, Elk Studios, Relax, G Games, and Fantasma.
James Bustin, Commercial Director at Light & Wonder, said:
Venturing into South Africa’s regulated online market is a thrilling endeavor for Light & Wonder, enabling us to fulfill our commitment to introducing fresh realms of play to a global audience. The launch of our online games, already beloved by South Africans in land-based casinos, is just the beginning. We eagerly anticipate unveiling additional content from our partner studios in the upcoming months, further enriching the gaming experience for our players.
Wayde Dorkin, Head of Product at Hollywoodbets, said:
Our priority is to provide our players with the ultimate casino experience, and partnering with Light & Wonder allows us to broaden access to a diverse array of exceptionally engaging content in a potent new market. The initial lineup of games from Light & Wonder is truly impressive, marking just the beginning of our collaboration. Through the integration of Light & Wonder’s platform, we eagerly anticipate introducing additional content from various third-party studios to further captivate our audience.
Notably, Light & Wonder’s live casino products, powered by Authentic Gaming, have already enjoyed success in the region over the past three years. This online expansion is particularly noteworthy, considering the company’s established presence in the African land-based environment, where its titles consistently rank among the top performers on gaming floors. Now, these acclaimed games are accessible to players, marking a significant step forward in Light & Wonder’s global omni-channel strategy and its commitment to delivering innovative gaming experiences to the market.
