Light & Wonder, Inc. is set to bring new worlds of play to online users in Switzerland for the first time, after signing a deal to release its licensed OpenGaming platform with top Swiss casino – Grand Casino Luzern.
As market leader, the latter dominates the Swiss online casino market with mycasino since its launch in August 2019. The new deal is Light & Wonder’s first within the established, fast–growing regulated Swiss iGaming market, which according to the Swiss Federal Gaming Board (SFGB) produced GGR of $250 million in 2022.
Grand Casino Luzern’s online mycasino brand will have availability to a wide array of inspiring, entertaining content from in–house and after on exclusively offered Light & Wonder companionprogram studios through OpenGaming. Titles including 88 FORTUNESTM, RAGING RHINOTM and SPARTACUSTM are some of the hits that will be available to enjoy initially, with further titles to be added in the coming months.
Light & Wonder’s first online entry in Switzerland further enhances the company’s stronghold in regulated European markets, where it has built upon a foundation of land–based success to deliver top–performing casino experiences across multiple platforms, in alliance with a broad range of operators. In Switzerland the company has strong presence of Light & Wonder games on the casino floor real estate, thus there is an existing appetite in the market already for the games.
The company’s global omni–channel strategy has seen it extend its reach into new markets recently, notably across North America and Latin America, while a raft of studio M&A deals have been completed to further increase the scope of its iGaming content capabilities.
Magdalena Podhorska–Okolow, MD Europe at Light & Wonder, said:
Switzerland’s regulated online industry has been doing exceptionally well. We are pleased to be entering the market with popular Swiss casino, a well–known name in Switzerland with a user base that values gaming portfolio with a firm foundation in the real world. We will be launching our OpenGaming aggregation platform with a wide variety of gaming content, allowing Grand Casino Luzern’s customers access to a comprehensive range of relevant, compelling entertainment.
The Chief Executive of Grand Casino Luzern, Wolfgang Bliem mentioned:
We have a constant goal is to bring to the table the broadest diapason of casino titles, including those containing the freshest innovations. We can give the highest–quality gaming content on the new market thanks to our partnership with L&W and connect to well–known games that users already practiced. We look forward to rolling out the games exclusively on mycasino as we bring in Light & Wonder to the online market for the very first time delivering new worlds of play to our audience.
The move into the regulated market of Switzerland with Grand Casino Luzern is the latest key strategic move for Light & Wonder, reflecting its stated ambition to deliver an exciting, entertaining and responsible online casino games experience to players.
