Light & Wonder starts an exclusive deal with Crucible Gaming


  • 2 min read
Light & Wonder starts an exclusive deal with Crucible Gaming

Light & Wonder Incorporated has finalized an agreement with the rapidly growing Crucible Gaming, a United Kingdom-based studio on the rise.

Crucible Gaming, known for its tailored content design and development services, has been a key contributor to Light & Wonder’s recent successful launches. With its remarkable growth trajectory over the past 18 months, Crucible Gaming is now poised to expand its offerings to include original content alongside its existing services.

Under the terms of the exclusive agreement, five initial titles from Crucible Gaming will be featured on Light & Wonder’s platform. These titles blend traditional gameplay with innovative features like Beaver Las Vegas and Bar-X Infinity Reels, combining classic United Kingdom-themed slot styles with the cutting-edge ReelPlay-licensed Infinity Reels mechanic. This strategic collaboration aims to enhance player engagement and familiarity with Crucible Gaming’s content.

Crucible Gaming’s unique approach to game design and development is anchored in the extensive industry experience of its senior management team, spanning both land-based and iGaming sectors. The studio’s product portfolio reflects its close collaboration with operators and deep understanding of player preferences across diverse markets.

This launch signifies a significant milestone in Light & Wonder’s ongoing efforts to diversify its content offerings and champion emerging studios, solidifying its position as a leading global supplier in the gaming industry.

Light & Wonder’s online ecosystem boasts over 3,500 games sourced from a global network of in-house and third-party game studios, offering unparalleled ease of integration with robust security measures. Moreover, all content is accompanied by a comprehensive suite of responsible gambling tools, ensuring a safe and enjoyable gaming experience for players.

Ed Byard, the founder and Chief Executive Officer of Crucible Gaming, expressed immense enthusiasm about the collaboration with Light & Wonder, emphasizing the team’s eagerness to introduce their distinctive content to operators worldwide. Byard highlighted Crucible Gaming’s seasoned expertise and track record of successful products, affirming their commitment to pushing the boundaries of iGaming in the years ahead. He assured operators of innovative and lucrative products tailored to their key markets, all built on Crucible Gaming’s advanced ANVIL framework. Byard extended gratitude to Rob Procter, Dylan Slaney, Steve Mayes, Leigh Clements, and the Light & Wonder team for their confidence in Crucible Gaming, eagerly anticipating the commencement of their partnership.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, echoed the sentiment of relentless pursuit in delivering top-tier and distinctive gaming experiences to the market. Mayes emphasized the significance of the partnership with Crucible Gaming as a pivotal milestone in this journey. Acknowledging Crucible Gaming’s substantial progress within the industry, Mayes expressed excitement about further elevating their presence through Light & Wonder’s global gaming ecosystem. With a portfolio of titles already celebrated worldwide, Mayes conveyed delight in sharing Crucible Gaming’s vision with Light & Wonder’s extensive operator network.


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