Rootz Ltd. makes a decisive move, reflecting its optimistic outlook for 2024 and beyond, by enlisting industry veteran Maria Boelius.
Maria Boelius assumes the role of Chief Revenue and Operations Officer, bolstering Rootz Ltd.’s success and global expansion efforts.
With a distinguished background in iGaming, Maria has owned and operated online casinos and affiliate companies. Her journey began during her university years, leading her to leverage her business and marketing acumen in various roles. She started in banking before transitioning to iGaming as the Country Coordinator (Finland) for Redbet. Maria then founded MH Media, an Affiliate Marketing network specializing in SEO for lead generation websites. Later, she co-founded Mozebra Ltd, an online casino company, where she served as CEO and Co-Founder.
Following its acquisition by Spiffbet in 2020, Maria remained with Mozebra as Chief Operating Officer.
Maria is highly regarded in the industry for her expertise in strategy, marketing, profitability, and product launches, with a keen emphasis on leveraging cutting-edge technology to streamline operations. Her contributions have earned her and her companies numerous industry accolades, and she is sought after as a respected speaker at industry events.
Maria Boelius, Chief Revenue and Operations Officer, Rootz said:
What drew me to Rootz is the integrity of the company, the reputation of which I have admired for some time. It’s a pleasure to work with the teams in what I believe is going to be a productive and rewarding time.
Sam Brown, CEO, Rootz, said:
Maria is a seasoned professional and experienced leader, with a style and drive that aligns closely with our core values at Rootz. She brings a wealth of practical expertise to the business and I’m confident she will add strength, depth and diversity to our ever-evolving leadership team.
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