Norwegian regulator Lottstift has published a new report on the state of the country’s gambling market.
The findings show that players are increasingly turning to domestic operators, while traffic to offshore brands continues to decline.
The key findings from the report are the following:
- The number of players using the state-owned operator, Norsk Tipping, grew from 1.8 million in 2023 to 2 million in 2024
- The combined turnover of Norsk Tipping and Norsk Rikstoto rose from $192 million to $288 million
- The share of Norwegians gambling with offshore operators dropped to 3.8% of the population (169,000 people)
- Offshore brands’ market share fell from 29–35% to 22–28%
- Offshore operators’ turnover declined from $153.6 million to between $105.6 million and $144 million
However, Lottstift also notes that the high use of licensed operators has led to a new concern: more young players (ages 18–25) are getting involved in online casinos.
Among the most effective regulatory measures, the report cites payment blocking, bans on advertising through foreign TV channels, and partnerships with Facebook, YouTube, and Google.
Despite the growth, pressure remains on Norwegian authorities to move away from the current monopoly model and towards a more liberalised market.
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