OpenBet enters Brazilian market with Play7.Bet partnership

  • 4 min read
OpenBet enters Brazilian market with Play7.Bet partnership

OpenBet, a prominent platform solution supplier, trading and risk management, content, and services for the sports wagering sector, has started a significant cooperation with Play7.Bet.

This marks OpenBet’s entry into the eagerly awaited authorized sports wagering market in Brazil. The prospects of Brazil’s gambling market are colossal, with projections from H2 Gambling Capital indicating that the country could generate an annual GGR of up to $6.4 billion. OpenBet is well-prepared to not only meet but surpass local industry standards, suggesting safe and exhilarating sports wagering practices in one of the world’s largest regulated markets, with a substantial adult population.

OpenBet’s unparalleled modular product suite once again proves itself as the preferred option for casinos venturing into new markets with a desire to make an immediate impact. Play7.Bet will avail themselves of a state-of-the-art suite of offerings, including OpenBet’s highly adaptable Betting Engine and Managed Trading Services, renowned for their excellence in efficiently handling large volumes of bets on a global scale consistently.

Moreover, the operator will leverage OpenBet’s PAM tech, enabling the new sportsbook brand to provide an all-encompassing multi-vertical user experience. This encompasses additional layers of promotional tools, CRM, anti-money laundering measures, and responsible gaming features. The PAM also grants casinos access to an extensive and fast-moving network of companion product and service suppliers. OpenBet’s commitment to offering the best blend of global and local solutions in Brazil is further supported by its investments in local partnerships.

In light of these advancements, OpenBet has fortified its security measures by strategically integrating Neccton, a frontrunner in responsible gaming, AML, and fraud detection solutions. This integration seamlessly combines advanced sports betting technology with sought-after cloud and AI capabilities, elevating OpenBet’s dedication to player safety.

Jordan Levin, Chief Executive at OpenBet said:

It is truly amazing to establish cooperation with Play7.Bet. Our distinctive sports-centric approach to platform upgrade sets us apart, and with 25 years of proven success in emerging and cultivating authorized markets, OpenBet is exceptionally devoted to assisting companions like Play7 in achieving victory in this market. Whether it’s our early days in the UK market, our ventures in Greece, Australia, or the United States, one constant has always been evident: contributing and collaborating with capable local enterprises that have well-structured and compelling strategies serves as a robust foundation for triumph in new markets.

Moises Deiab, Chief Executive at Play7.Bet mentioned:

We take immense pride and enthusiasm in joining forces with OpenBet. OpenBet’s reputation as the global leader in comprehensive sports wagering products and services is widely acknowledged, and its contribution to our venture is pivotal. Equally important to us was the selection of a partner with an unwavering dedication to safer gaming, safeguarding player interests, local investment, and adherence to regulated markets. Our aspirations for this market are substantial, and OpenBet stands at the core of our ambitious endeavors.

The collaboration with Play7.Bet underscores OpenBet’s capability to provide its industry-leading array of tech, content, and services to operators across the globe.


United Kingdom

OpenBet is an ideal partner for top-tier sports content, cutting-edge technology, and personalized services. The OpenBet platform excels in delivering excellence in terms of quality, scalability, and ...