Pariplay adds Kero Gaming product suite to Fusion platform

  • 3 min read
Pariplay adds Kero Gaming product suite to Fusion platform

NeoGames S.A’s subsidiary, Pariplay®, renowned for its Fusion® platform, has bolstered its offerings by teaming up with Kero Gaming (“Kero”) to introduce sports betting options to its aggregator for the first time.

Kero, a prominent provider of micro betting data feeds, products, and services, will integrate its complete product suite into the Fusion platform. This integration allows players to engage in dynamic, next-play betting markets, live chat for socializing, and live match streams, all within a single sportsbook destination. Powered by a recommendation engine, Kero’s micro betting technology delivers contextually relevant betting markets to players, enabling wagers on individual plays or moments throughout every match, akin to a casino-style sports betting experience.

This new partnership expands the Fusion® platform’s diverse content portfolio into the realm of sports betting, aligning with Pariplay®’s commitment to offering enriched entertainment value to players in regulated markets worldwide.

The Fusion® aggregation offering boasts over 14,000 games from more than 150 top game developers, alongside a suite of back-office conversion and retention tools aimed at enhancing player value.

Ashley Bloor, Director of Partnerships at Pariplay®, expressed enthusiasm about the collaboration, stating:

Our content deal with Kero Gaming Inc. underscores our position as one of the world’s pioneering gaming aggregators, and we are thrilled to welcome its portfolio onto the Fusion® platform. With both parties recognized as visionary forces in the industry, we are confident that the partnership will lead to success as we explore new sports betting technologies, resonating with players globally.

Tomash Devenishek, CEO at Kero Gaming Inc., echoed this sentiment, saying:

At Kero, we are committed to innovating and enhancing the sports fan experience by integrating our advanced recommendation technology with real-time micro markets. Pariplay stands out as a leader, powering some of the most renowned global brands. Our shared clientele provides a solid foundation for this collaboration. This partnership represents a significant step toward delivering exceptional sports betting products globally, and we are excited to embark on this journey with Pariplay as our partner.

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