This collaboration will benefit lottery–focused operators across North America by expanding the diapason of localized, instant win content accessible to users. EQL Games, a prominent iLottery provider based in Louisville, Kentucky, will now have the opportunity to reach a broader audience through this integration.
Pariplay stands out as a distinctive aggregator in North America, offering a tailored portfolio of games exclusively designed for iLottery operators. By integrating EQL Games content, Pariplay significantly expands its range of iLottery offerings, enhancing the industry’s options. With its advanced technology, Pariplay possesses the capability to adapt existing games to suit local markets, while also empowering studios to develop exclusive, personalized games upon request.
This recent agreement marks another significant milestone in Pariplay’s ongoing strategic efforts to establish itself as a prominent player in the regulated iLottery market in North America. The company has already forged successful partnerships with esteemed entities such as the West Virginia Lottery, Ontario’s AGCO, Alberta’s AGLC, and Atlantic Lottery (ALC) in Atlantic Canada.
Shivan Patel, VP North America at Pariplay, mentioned:
Over the past years, we have achieved significant advancements in providing our Fusion platform to regulated online lottery operators throughout North America. Our commitment to continually improving our game portfolio with new and top–notch content remains unwavering. EQL Games aligns perfectly with our vision, offering an engaging selection of iLottery instant win products that we are confident will captivate players and resonate with their preferences.
Brad Cummings, CEO at EQL Games, said:
We are driven by the objective of providing innovative, captivating, and profitable lottery content to operators, ensuring its availability to a broad audience. Pariplay possesses an extensive market reach, and we are thrilled to have secured an aggregation deal that will greatly enhance our position in the flourishing iLottery market. This collaboration represents an exciting milestone for us, as we want to expand our presence and make a meaningful impact in the industry.
Pariplay’s Fusion offering boasts an impressive collection of over 14K titles sourced from 120+ providers. Additionally, the platform includes a sought–after suite of back–office conversion and retention tools that effectively enrich user value.
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