Pariplay, NeoGames’ subsidiary, has emerged as its companion Slotmill in the UK market, marking the studio’s debut in the country.
This strategic move allows Slotmill, located in Stockholm, to tap into one of the biggest iGaming markets. Furthermore, the provider has set its sights on expanding into the United States, New Jersey, having obtained the authorization to function in the state via Pariplay’s Ignite program.
Ignite, a comprehensive turnkey solutions framework provided by Pariplay, empowers title producers to deploy their content globally using the company’s extensive diapason of iGaming licenses.
With the launch of Slotmill in the UK, audiences in the region can now indulge in the exceptional casino games suggested by the studio. Beautiful animations in the Slotmill titles allow rapid loading times even with bad internet connectivity.
Enrico Bradamante, CCO at Pariplay, mentioned:
We take immense pride in emerging Slotmill to the UK market, thanks to our successful and efficient collaboration via Ignite. Slotmill’s titles are a testament to innovation, excitement, and sought-after tech that propels game development to new heights. It is a great honor for us to deliver their exceptional content to our esteemed companions, and we eagerly anticipate the remarkable results it will generate.
The CCO at Slotmill, Andreas Ternström said:
Our team is dazed that audiences in the UK can now delight in our games. It brings us immense satisfaction to release via a fresh companionship, and we express our gratitude to Pariplay for their remarkable effectiveness in presenting us to our inaugural market. This milestone marks an exciting chapter for us, and we eagerly anticipate the enjoyment that users will experience with our games.
As Slotmill joins Pariplay’s Ignite program, it becomes the newest studio to launch its games through this platform. Pariplay proudly features various boutique studios in its aggregator and aims to expand this initiative further into regulated markets worldwide.
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