A pioneering Australian expert in horse racing data, Racing and Sports has joined forces with the foremost independent sports entertainment group in the United Kingdom, Planet Sport.
In a significant announcement today, Planet Sport and Racing and Sports have unveiled their collaborative venture. These two sports enterprises, spanning continents, have united to bolster each other’s commercial endeavors in cultivating and expanding new markets for sports media and content.
Racing and Sports, an Australian powerhouse in technology, data, and media, is keen on enhancing its presence in the media and gaming sectors in the United Kingdom and Ireland. To achieve this goal, it has forged an agreement with Planet Sport, drawing upon the latter’s extensive experience in developing both direct-to-consumer and B2B markets.
This partnership grants ASX-listed Racing and Sports access to Planet Sport’s established network of sports media platforms, its diverse audiences, and its commercial partnerships. Concurrently, Racing and Sports will provide Planet Sport’s B2B clients and end-users with the compelling and expert content and data that have propelled its considerable success in the Australian market.
Brent Dolan, the Managing Director of Racing and Sports, expressed his excitement about the prospect of collaborating with Planet Sport to deliver top-notch racing content. He eagerly anticipates working alongside Planet Sport’s team, led by Barrie and Mike, to explore mutually advantageous opportunities.
Planet Sport, a prominent sports entertainment and media enterprise based in the United Kingdom, has a storied history of captivating global audiences with engaging content. However, it stands to gain immensely from Racing and Sports’ sharp and innovative data expertise, refined over decades of serving the fiercely competitive Australian sports media landscape. The initial fruits of this collaboration are now accessible through racecards on PlanetSport.com.
Mike Grenham, the Betting and Gaming Managing Director at Planet Sport, hailed the launch of this partnership, emphasizing Racing and Sports’ leadership in providing horse racing and greyhound data. He expressed delight in embarking on this dynamic and mutually beneficial collaboration, foreseeing the development of groundbreaking propositions that will propel both businesses to greater heights.
As part of this venture, Planet Sport will employ its design, user experience (UX), and technical prowess to craft a fresh new website for Racing and Sports in the United Kingdom and Ireland. Additionally, Planet Sport will harness its team of skilled sports journalists to furnish editorial content for the site.
While today marks the formal inception of this partnership, the two entities are no strangers, having collaborated on various betting and gaming projects in recent times. Both businesses eagerly anticipate working hand in hand to deliver fans a seamless and thrilling racing experience.
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