Playtech and Veikkaus start strategic partnership in Finland

  • 4 min read
Playtech and Veikkaus start strategic partnership in Finland

Playtech‘s exceptional achievement lies in winning the rigorous Public Procurement Process for Live casino games, establishing itself as Veikkaus‘ chosen partner.

Veikkaus, the Finnish state-owned and monopoly operator, has cemented a long-term framework agreement with Playtech, marking a significant milestone in their partnership. With an initial six-year term and potential for extension, this agreement extends their collaboration into the realm of Live casino games.

Expanding on their fruitful existing relationship, which encompasses online casino, online poker, retail VLT machines, and a casino management system, Playtech and Veikkaus are thrilled to broaden their collaboration to include Live casino games.

As a well-established supplier in the Nordic region, Playtech’s selection as Veikkaus’ Live casino games provider further solidifies its position as an industry leader. Under this partnership, Veikkaus will offer Playtech’s network Live games to its players alongside exclusive games from a newly established Veikkaus-branded studio. Playtech will support the setup and operation of this studio within one of its main facilities, collaborating closely with Veikkaus’ product, design, and brand marketing teams. Leveraging its extensive expertise, Playtech will contribute to creating unique and exclusive Live studios that align with Veikkaus’ brand strategy. The contemporary-designed Veikkaus studio will feature Finnish-speaking dealers overseeing blackjack and roulette tables, delivering an authentic gaming experience for Finnish players.

Riikka Seppänen, VP iCasino at Veikkaus adds:

We’re thrilled to partner with Playtech for Live casino games after a rigorous public procurement process. This strategic agreement is a significant milestone for Veikkaus as we expand into Live casino games for the first time. Working closely with Finnish authorities, we’ve ensured a strong regulatory framework. With Playtech’s Live games network and their assistance in establishing our Veikkaus-branded studio, we’re eager to offer Finnish players an immersive gaming experience. This partnership underscores our dedication to delivering top-quality entertainment to our valued customers.

Fredrik Sylvander, Commercial Director at Playtech says:

We’re excited to partner with Veikkaus for Live casino games, reinforcing our position as a top supplier in the Nordic region. Our selection underscores the strength of our Live product. We’re eager to assist Veikkaus in their inaugural launch of Live casino games, ensuring Finnish players enjoy an exceptional gaming experience. Together, we’ll use our expertise to tailor a Live offering that exceeds Veikkaus’ customers’ expectations and meets the unique needs of the Finnish market.

This long-term partnership between Playtech and Veikkaus in the Live Casino domain represents a significant milestone for both entities. Together, they will harness their expertise and market knowledge to tailor a Live offering specifically for the Finnish market, ensuring an unmatched gaming experience for Veikkaus’ customers.


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