As part of its latest collaboration with Hard Rock, Playtech has acquired a small share of the firm’s digital division.
Playtech’s share of HRD is in the single digits in terms of percentage and cost the firm about 85 million dollars. This investment will be mainly used to maintain the operator’s expansion momentum worldwide, as it aims to expand its international reach further.
Additionally, this latest contract will involve a licensing agreement for the developer’s online gambling software services and library of games. The partnership mainly focuses on North America, where HRD’s players will soon have the opportunity to enjoy Playtech’s vast catalog of casino titles.
Outside of the United States and Canada, on the other hand, the operator will get access to the developer’s auxiliary gambling services and software in addition to its varied content.
We are delighted to be partnering with Hard Rock, which has established itself as one of the most prominent players not only in the gambling sector but also in the hospitality and entertainment ones. This collaboration will be a great boost to our business-to-business operations and will allow us to expand our reach in the North American iGaming market.
stated the Chief Executive Officer of Playtech, Mor Weizer.
This collaboration is a major milestone in our mission to expand our international presence to offer one of the world’s first worldwide omnichannel gambling services under one widely recognizable brand. It also is a great testament to our dedication to being the industry’s leader in terms of innovation. We are eager to keep expanding at pace with our new partners at Playtech.
remarked the Chairman at Hard Rock International and Board Chairman at HRD, Jim Allen.