Pragmatic Play, the foremost content provider in the iGaming industry, has chosen Optimove, the top CRM marketing solution for iGaming, to elevate customized experiences across its digital platforms.
Leveraging Optimove’s Opti-X, a Digital Experience Platform (DXP), Pragmatic Play aims to integrate instant personalized player recommendations into its operator portfolio, thereby boosting player engagement, retention, and lifetime value.
Within Pragmatic Play’s operator portfolio, Opti-X will introduce an AI-powered web search feature, delivering personalized search outcomes for swift and seamless game and product discovery. Additionally, dynamic content personalization will be implemented across multiple channels using pre-designed widgets. This empowers operators to curate the ultimate personalized player journey by melding business rules with over 20 advanced AI models on their website or mobile app.
Matthew Gilbery, Director of Personalization Offering at Optimove, said:
In today’s competitive landscape, captivating and retaining players requires casino operators to offer a genuine, personalized experience in real-time from the moment they first engage. We are excited to announce our partnership with Pragmatic Play, a trailblazing supplier committed to delivering outstanding gaming experiences that foster enduring player loyalty.
A spokesperson for Pragmatic Play added:
Our partnership with Optimove underscores Pragmatic Play’s dedication to delivering top-notch personalized entertainment experiences for operators and their players.
Optimove strategically incorporates web personalization technology into its suite of capabilities to tackle a key challenge faced by brands: maintaining a coherent voice across web platforms and CRM marketing efforts. Opti-X bridges this gap by aligning on-site personalized experiences with communications received by customers. This seamless integration is facilitated by Optimove’s orchestration technology, enabling unified and synchronized experiences, including personalized offers and beyond, through data sharing.
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