RubyPlay, an innovative B2B iGaming development studio, has extended its relationship with Lottomatica Group (GBO), one of Italy’s leading gaming operators, by launching its premium slot content with BetFlag.
The collaboration has seen RubyPlay launch an impressive portfolio of over 40 titles onto BetFlag’s platform, marking a major step forward in the studio’s Italian growth strategy.
This move builds upon the provider’s successful launch with Lottomatica.it and GoldBet.it earlier this year, further cementing its position within one of the most influential operator groups in the Italian market.
Players in the country have already shown a positive response to RubyPlay’s engaging content, with standout performers in the latest rollout including Book of 8 Riches, Immortal Ways® Buffalo, and Diamond Explosion® Sweet Love.
Italy continues to be a strategic focus for RubyPlay and the company has rapidly grown its footprint in the region through a series of high-profile operator partnerships in the recent months.
The collaboration with BetFlag further strengthens RubyPlay’s reputation as a leading content supplier to regulated markets across Europe.
BetFlag, founded in 2012 and part of the Lottomatica Group since 2022, is known for its strong market position, innovative approach to online gaming, and commitment to delivering high-quality entertainment to Italian players.
Dr. Eyal Loz, Chief Product Officer at RubyPlay, said:
Our collaboration with BetFlag marks a dynamic progression in our expansion across Italy. Building on the strong momentum with the Lottomatica Group, this partnership allows us to deliver our most innovative titles to a wider audience. We’re proud to offer BetFlag’s players a curated selection of games that combine immersive design, advanced features, and localised appeal, creating standout experiences that go beyond traditional slot play.
Laviero Saganeiti, Business Development at BetFlag, added:
RubyPlay’s portfolio brings a fresh and exciting dynamic to our casino offering. Their innovative features and engaging themes have already captured the attention of our players, and we’re looking forward to a successful long-term partnership.
