RubyPlay, a leading B2B iGaming development studio, has strengthened its presence in the Italian market through a partnership with Eurobet, one of Italy’s top iGaming and sports betting operators.
This collaboration introduces RubyPlay’s innovative slot portfolio, including fan-favorite titles like Immortal Ways® Buffalo and Diamond Explosion 7s, to Italian players via Eurobet’s online casino platform.
The partnership represents a significant milestone in RubyPlay’s strategy to establish itself as a leading slot provider in Italy, a key growth market for the company.
Eurobet, founded in 1995, boasts a strong presence in Italy’s gaming industry, operating over 900 land-based points of sale and offering a robust online platform accessible via its website and mobile apps. The brand’s reputation is bolstered by high-profile sponsorships, including its partnership with Serie A club Juventus.
RubyPlay’s agreement with Eurobet is part of its broader plan to secure a strong foothold in Italy’s regulated market, with additional partnerships in the pipeline to reinforce its commitment to the region.
Alfredo Melloni, the Gaming Director of Eurobet, mentioned:
Partnering with RubyPlay is a significant move for us as we aim to enrich our online gaming portfolio with top-tier content.
RubyPlay’s innovative and immersive games are a perfect match for our player-focused approach, and we are confident this agreement will further enhance the exceptional entertainment we offer our customers.
