RubyPlay, an advanced and dynamic iGaming content developer, has embarked on its inaugural direct integration into the Italian market, marking a crucial milestone following its companionship with the prominent casino, PokerStars.
Building on the success of its earlier 2023 launch with the casino, which witnessed the introduction of RubyPlay’s top titles, this agreement solidifies the studio’s position in the Italian gaming landscape.
Anticipating future collaborations, RubyPlay is set to develop exclusive titles for PokerStars, offering Italian players the chance to explore these bespoke creations alongside the entirety of RubyPlay’s amazing game library.
Italy holds significant importance within the industry, making this development a huge achievement for RubyPlay. This expansion comes on the heels of the studio’s recent introduction of the highly acclaimed Immortal Ways franchise, which has not only garnered widespread acclaim but also surpassed the supplier’s in-house benchmarks for player retention and maintenance.
CPO at RubyPlay, Dr. Eyal Loz, mentioned:
Delighted to share the news of our entry into the Italian market, building on the triumphs of our companionship with PokerStars. This pivotal step signifies our inaugural direct integration in Italy, a pivotal location boasting an enthusiastic audience base eager to engage with our distinguished games. Our unwavering dedication to international enlargement in controlled markets remains steadfast, and our team is excited about unveiling our games in Italy, with plans on the horizon for introductions in Romania and Spain. This reinforces our ongoing momentum and progress in the industry.
This well-planned move marks RubyPlay’s unwavering dedication to sustained development in different markets, capping off a year marked by substantial achievements. Looking ahead, the studio has outlined plans to expand its presence in Romania and Spain next year, further cementing its position as a key player in the global expansion of iGaming.