RubyPlay reinforces Italian position after agreement with Sisal


Yana Mardiyan
  • 1 min read
RubyPlay reinforces Italian position after agreement with Sisal

RubyPlay, an innovative B2B iGaming development studio, is extending its presence in Italy after signing an agreement with leading Italian operator and Flutter Entertainment brand Sisal.

The latest partnership will see RubyPlay’s comprehensive portfolio of slot games, including the popular Immortal Ways Diamonds, integrated onto Sisal’s online platform, becoming available to even more players across Italy.

Established in 1946, Sisal is one of the leading operators in the regulated Italian gaming sector. It has a comprehensive offering that includes lotteries, betting, online games and entertainment devices in both retail and online channels.

Italy continues to be a prosperous region for growth for RubyPlay, with the upcoming integration one of many partnership deals in the region in the last 12 months for the provider. The partnership with Sisal highlights RubyPlay’s ongoing commitment to delivering unique and entertaining gaming experiences to regulated markets across Europe.

Dr. Eyal Loz, Chief Product Officer at RubyPlay, said:

Partnering with Sisal, a trailblazer in the Italian gaming industry, marks an exciting chapter in RubyPlay’s journey. This agreement not only reinforces our dedication to delivering premium slot content to regulated markets but also strengthens our valued relationship with Flutter Entertainment. Together with Sisal, we are raising the bar for player engagement and entertainment across Italy.

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Yana Mardiyan Head of Content

Yana is the Head of Content at TheGamblest, she entered the iGaming industry in 2023 producing high-level content for operators worldwide. Yana's goal is to create winning content for TheGamblest, which will be a ticket to capturing the attention of new audiences and continually strengthening a positive brand impression.