The SBC Awards Europe took place on Thursday, June 12, 2025, at the Hilton Malta, marking the grand finale of the SBC Summit Malta.
This brand-new edition of the awards was dedicated to celebrating and honouring the top performers across the European sports betting and iGaming landscape.
Now that the event has concluded, here’s a full look at the winners who defined industry success in 2025:
Major Operator Awards
| Award | Winner |
|---|---|
| Casino Operator of the Year | Betsson Group |
| Sportsbook Operator of the Year | Novibet |
| Rising Star in Sports Betting (Operator) | Betandyou Partners |
| Rising Star in Casino (Operator) | Casumo Services Limited |
| Operator Innovation in Gaming | Novibet |
Affiliate Excellence
| Award | Winner |
|---|---|
| Sports Affiliate of the Year | Flashscore |
| Casino Affiliate of the Year | Casino Guru |
| Best Affiliate Program | Betsson Group Affiliates |
Supplier Recognition
| Award | Winner |
|---|---|
| Casino Supplier of the Year | Games Global |
| Sportsbook Supplier of the Year | OpenBet |
| Game Aggregator of the Year | Relax Gaming Ltd |
| Platform Provider of the Year | BetConstruct |
| Payment Solution of the Year | Payhound |
| Compliance & KYC Partner of the Year | Mindway AI |
| Sports Data Product Award | Sportradar |
| Live Betting Product Award | Oddin.gg |
Game Studio & Product Awards
| Award | Winner |
|---|---|
| Game of the Year | Ancient Tumble – Relax Gaming Ltd |
| Game Studio of the Year – Large | Pragmatic Play |
| Game Studio of the Year – Medium | Hacksaw Gaming |
| Game Studio of the Year – Small | ReelKingdom |
| Rookie of the Year | Backseat Gaming |
| Best Exclusive Game Partnership | BGaming |
| Game Mechanic/Feature of the Year | Omnigame |
| Game Music/Soundtrack Award | Mascot Gaming |
| Game Design & Art Direction | Evoplay |
Innovation & Rising Stars
| Award | Winner |
|---|---|
| Industry Innovation of the Year | Soft2Bet |
| Acquisition & Retention Partner Award | Soft2Bet |
| Rising Star in Casino (Supplier) | Octoplay |
| Rising Star in Sports Betting (Supplier) | BETER |
Leadership & Culture
| Award | Winner |
|---|---|
| Leader of the Year – Female | Jovana Popovic Canaki (IGP) |
| Leader of the Year – Male | Bilyan Balinoff (Vegas Legends) |
| Manager of the Year | Pierre Pulis (BETBY) |
| Employer of the Year | Alea |
Social Impact & Campaigns
| Award | Winner |
|---|---|
| Socially Responsible Initiative of the Year | Bragg Gaming |
| Marketing Campaign and Sponsorship of the Year | 1xBet |
The SBC Awards continue to serve as a benchmark for quality, creativity, and responsible growth, with solidifying their role as one of the most anticipated annual moments in gaming.
Congratulations once again to all the winners!
