SIS hires Anyaegbu for commercial expansion in West Africa

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SIS hires Anyaegbu for commercial expansion in West Africa

Sports Information Services (SIS), the premier provider of 24/7 live betting services across various content, is pleased to announce the appointment of Joel Anyaegbu as the Commercial Manager for West Africa.

In this role, Anyaegbu will be responsible for overseeing commercial development and fostering international growth within the region.

Anyaegbu brings substantial industry expertise to his new position and is poised to enhance SIS’s presence in a strategically important area. Based in Nigeria, he comes with a wealth of experience in business operations and sales, having recently served as the Regional Manager for betBonanza, a rapidly expanding bookmaker in the country.

Anyaegbu’s contributions will be instrumental in promoting SIS’s diverse offerings, including horse and greyhound racing for both online and retail customers. Additionally, he will play a pivotal role in showcasing the company’s events-based sports simulation product, Competitive Gaming, and the array of live numbers draws offered under the 49’s brand.

Joel Anyaegbu, Commercial Manager – West Africa at SIS, said:

I am excited about the remarkable international strides that SIS is making, and I eagerly anticipate contributing my industry expertise in my new role as the Commercial Manager for West Africa. The recent content deals highlight the company’s dedication to expanding commercially in regions where there is a demonstrated demand for its content. I am enthusiastic about playing a part in advancing and building upon this progress.

Joe Andrews, Head of Sales – Africa at SIS, said:

Joel’s demonstrated commercial expertise in the African market is a valuable addition to our strategy for ongoing global expansion. He will play a crucial role in delivering a suite of products that align with player preferences. Beyond our live numbers draws, our 24/7 racing options, and comprehensive Competitive Gaming solution provide added value for operators in Africa, serving as substantial revenue drivers. Recognizing the fervor for football among bettors in the region, we are confident that our esoccer product, in particular, will achieve tremendous success.

Given SIS’s recent success in securing significant partnerships with operators and platforms in West Africa, Anyaegbu will be instrumental in driving further deals and collaborations within the region. His appointment underscores SIS’s commitment to expanding its footprint and delivering top-notch betting services in West Africa.


United Kingdom

Sports Information Services, known also as SIS, holds the status of the foremost supplier of 24/7 wagering services to entertainment companies on a global scale. Their commitment lies in delivering so...