The Soft2Bet team is delighted to announce that it has been shortlisted in two categories of the Vixio Regulatory Awards 2024: Commitment to Compliance by an Operator and Legal Team of the Year.
Being nominated for these valued awards is testament to the quality of the regulatory and work carried out by Soft2Bet legal and compliance teams and further recognition of the expanded regulatory footprint the company has accomplished in recent years.
David Yatom Hay, General Counsel for Soft2Bet, commented:
Getting shortlisted in two categories of the Vixio Regulatory Awards 2024 is a fantastic recognition of the work our compliance and legal teams have been carrying out in recent years. This is a testament to the professionalism and exceptional work of our legal and compliance teams, which has enabled us to secure licences in numerous countries efficiently, while successfully launching both B2C and B2B operations. As we expand into new regions, we eagerly anticipate building stronger partnerships and entering new jurisdictions across the globe.
Combined with the steady growth of Soft2Bet’s turnkey solution partnerships in many of the world’s leading regulated markets, this commercial and regulatory expansion has enabled the group’s B2B partners to quickly and efficiently enter many new countries and regions.
This unique opportunity to quickly and seamlessly enter a variety of markets around the world has been made possible by Soft2Bet’s recent acquisition of licenses in jurisdictions such as Greece, Sweden, Denmark, Italy, Romania, Ontario, Malta, Mexico, and the group is in the process of applying for a license in the key US iGaming state of New Jersey.
This B2B success is underpinned by Soft2Bet’s “proof of concept” business model, which allows it to launch its own B2C operations to determine the suitability of its products for consumers in specific markets. This strategy has proven to be highly fruitful for Soft2Bet, as it allows it to understand the pressure points that consumer-facing iGaming brands may face. This work in collecting market data and information allows Soft2Bet to target countries very precisely and, having carried out a large part of the research work before the launch, guarantees its B2B partners the best possible start in their target markets.
Proof of this success is the results of Betinia, Soft2Bet’s leading iGaming brand in Scandinavia. Betinia, the leading gamification solution in the iGaming industry, recorded a 65% increase in net gaming revenue year-on-year, with ARPU growing by more than 70% in 2023.
This commercial growth goes hand in hand with a high level of responsible gaming, as MEGA’s non-monetary gaming incentives encourage players to interact with the brand, thereby increasing screen time and player activity by four times, which provides significant revenue growth for both Soft2Bet and its B2B partners.
Follow our Telegram channel
