Euroleague Basketball is expanding its gamification endeavors by teaming up with Sportpass, a subsidiary of Animoca Brands, a renowned global leader in gamification boasting an extensive portfolio of over 400 investments in Web3 projects.
This collaboration aims to fortify Euroleague Basketball’s gamification strategy by leveraging Sportpass’s expertise in fan engagement and gaming platforms. The partnership, unveiled today, will introduce a Euroleague-themed gaming platform tailored to the Gen Z fanbase. This digital offering will seamlessly blend the excitement and ethos of sports with various gaming experiences, rewards, in-game collectibles, and more.
Marketing and Communication Senior Director for Euroleague Basketball, Alex Ferrer Kristjansson, said:
We are thrilled to announce our partnership with Sportpass, a leading figure in the Web3 landscape, as we embark on enhancing our gamification offerings. The digital realm plays a pivotal role in amplifying the Euroleague brand and providing novel avenues for young fans to connect with the league. This collaboration signifies a significant stride forward in broadening our array of gaming opportunities, offering fans innovative and diverse ways to engage with the Euroleague.
Chief Executive Officer for Sportpass, Jordan Fogarty, said:
Sportpass represents the culmination of years of technological innovation, gaming expertise, and sports passion, placing the fan at the heart of everything we do. Through a wide array of digital experiences encompassing gaming, rewards, and competitions, we are certain that Euroleague enthusiasts will discover exactly what they desire. Our partnership with the Euroleague reaffirms our dedication to transforming the landscape of sports entertainment.
In recent seasons, gamification has emerged as a pivotal element of Euroleague Basketball’s digital strategy. In 2023 alone, the fantasy games portfolio witnessed a remarkable triple-digit year-on-year surge, captivating a community of 4.3 million enthusiastic fans.
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