The main part of the deal involves a broadcast agreement for the league. The two companies are going to transmit games from the ABL on a customized online streaming platform, onDemand. The latter is going to be set up by the sports data provider and owned by Baseball Australia.
The contract will also involve exclusive data delivery and streaming rights for Sportradar, meaning the sports technology firm will be the prime location for wagering data and broadcasts of various matches of the sports league.
Additionally, Sportradar will be providing integrity services for the baseball championship, utilizing their fraud detecting software to protect it from all sorts of malicious actors and facilitate fair betting.
The first stream on the new streaming website will be broadcasted on the 10th of November, when the first round of the upcoming season of ABL starts.
We are delighted to work with Baseball Australia and the ABL to expand the reach and fan base of the latter. We are eager to help the two organizations in their long term strategic goals, and are looking forward to seeing them expand both in their home country and internationally.
commented the director of collaborations and sports media in the Australian region at Sportradar, Dave Edwards.
The prospect of having a single dedicated streaming website where fans can catch up on all Australian baseball games is quite exciting for us. Our new broadcasting interface will be the prime location for the sport’s tournaments in the country, as it will feature everything from the smallest to the most popular leagues. This new collaboration has the potential to deliver a great boost to the sport.
stated Baseball Australia’s chief executive, Glenn Williams.
We are proud to have the ability to work with Sportradar to expand the reach of our sport all around the world. This partnership will not only help us expand but will also be a great boost to our integrity thanks to Sportradar’s fraud detection services.
remarked the general manager of the Australian Baseball League, Paul Gonzalez.
This deal follows in the footsteps of a similar contract Sportradar recently signed with Tennis Data Innovations, where they helped in the expansion of the ATP Tour, an international tennis tournament.