UFC, a leading martial arts promotion company, has unveiled a long-lasting companionship with SPRIBE, a renowned iGaming company known for creating the most loved game Aviator.
This collaboration is set to give SPRIBE a crucial expansion during some of UFC’s most prominent live events.
Additionally, SPRIBE will have excellent branding opportunities at specific UFC Pay-Per-Views and Fight Nights, including prominent Octagon visibility and integrated branding during live telecasts.
UFC Senior VP of Global Partnerships, Grant Norris-Jones mentioned:
Our team is delighted to extend a warm greeting to SPRIBE as the main companion of the UFC. SPRIBE’s innovative next-generation games hold a powerful allure for UFC enthusiasts, offering a distinctive practice enriched with thrilling tools, captivating visuals, and amazing playability. We eagerly anticipate collaborating to expand their brand and title offerings to a huge player base.
Furthermore, the partnership includes an annual Brand Ambassador fund, which will infuse vitality into the collaboration via content creation, and imaginative marketing ads featuring UFC athletes.
Founded in 2018, SPRIBE disrupted the iGaming sector with its groundbreaking vertical, introducing the concept of crash games. Experiencing rapid expansion, SPRIBE’s gaming portfolio now graces the offerings of over 2,000 casinos globally. Aviator has resonated particularly well with Gen Y and Z, attracting an impressive 10+ mln every month active users. With a user-friendly interface and captivating social interaction elements, the pioneering Aviator continues to hold the top position as the number one crash game.
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