BlueBet has incurred a AU$50,000 fine from the Victorian Gambling and Casino Control Commission (VGCCC) for contravening gambling advertising regulations.
The company faced 43 charges for displaying gambling ads on or above public roads, violating the Gambling Regulation Act 2003.
These charges followed a VGCCC investigation prompted by a public complaint. The breaches occurred over two weeks in August and September 2022, with BlueBet’s ads appearing on digital billboards in locations like Point Cook, Laverton, Rockbank, and Ravenhall.
Magistrate Greg Thomas, presiding over the case, expressed doubt about BlueBet’s claim of ignorance given the deliberate targeting of males aged 15-54. No conviction was recorded, but Magistrate Thomas highlighted BlueBet’s significant negligence.
VGCCC CEO Annette Kimmitt AM said:
Gambling advertising has no place on public roads where it is readily visible to children and other vulnerable groups. These places are especially difficult to avoid as part of day-to-day activities. This decision sends a clear message to wagering providers that flout these protections for our community.
Magistrate Thomas, while contemplating a more severe penalty and conviction, acknowledged BlueBet’s guilty plea, cooperation with VGCCC, and efforts to prevent future breaches. BlueBet has enacted preventive measures and has worked closely with VGCCC throughout the proceedings.
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