WA.Technology expands into Africa with NE Group

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WA.Technology expands into Africa with NE Group

WA.Technology has partnered with NE Group to launch WA.Africa, marking an expansion into African markets. Together, they aim to deliver highly personalized platforms tailored for new ventures across Africa.

With its vast growth potential, Africa presents a promising opportunity for operators. Prioritizing customer excellence, WA.Technology is keen to leverage this potential. Leveraging NE Group’s deep understanding of the African market, WA.Africa will offer localized omnichannel platforms seamlessly integrating mobile, retail, and online services, all supported by a specialized team familiar with the African market.

This collaboration combines WA.Technology’s global growth ambitions with NE Group’s expertise in providing advanced, lightweight front-end solutions tailored for African audiences. By merging their strengths, operators stand to gain Afrocentric solutions driven by a customer-centric approach.

Imran Bukhari, CEO of NE Group, expressed enthusiasm about the partnership, stating:

The synergy between our companies is outstanding, and we are delighted to have forged this genuine partnership with WA.Technology. Led by Tim Scoffham, their dedication to global expansion, coupled with our specialized sports betting platform and lightweight frontend solution tailored for Africa, equips sports betting operators to scale rapidly with confidence, all while ensuring unparalleled user experiences.

Tim Scoffham, CEO of WA.Technology, remarked:

Our collaboration with NE Group and the introduction of WA.Africa represent significant milestones in our endeavor to establish a prominent presence in Africa. Customer satisfaction remains paramount in all our endeavors. We’ve observed a notable surge in interest from operators seeking to venture into the expanding African market. As a company dedicated to optimizing outcomes for our clients, NE Group’s extensive local knowledge in Africa, combined with our comprehensive range of iGaming platform solutions, enhances our ability to deliver top-tier player engagement and meaningful experiences for our clients’ customers in this dynamically evolving market.

NE Group’s renowned NE Sportsbook and NE Games verticals offer a modular platform that seamlessly blends sportsbook and casino experiences, enhancing user engagement and retention. This partnership promises to be instrumental in navigating the dynamic landscape of African iGaming.