Xtremepush, the leading provider of real-time CRM and loyalty marketing powered by AI, has forged a strategic partnership with IGT PlaySports, a leading B2B omnichannel sports betting supplier.
As part of the agreement, IGT PlaySports’ operator partners can unify player data across both land-based and digital systems, creating a single customer view via Xtremepush’s award-winning platform. This holistic view of player data enables operators to deliver personalized, real-time, and omnichannel messaging that drives deeper engagement, loyalty, and lifetime value.
The integration addresses a common operator challenge, synthesizing player behavior across fragmented systems. By supporting loyalty apps, gamification, and real-time engagement journeys, the solution helps both digital and retail sportsbook operators manage player lifecycles more effectively, from first deposit through to long-term retention. Further, by offering digital marketing services to IGT’s customer base, Xtremepush and IGT offer a unique and value-added approach to expanding sports revenues.
Xtremepush’s technology opens up a major opportunity for IGT PlaySports’ customers across North America to differentiate in competitive, regulated markets. It also simplifies the process with out-of-the-box campaigns and modular integration designed to customize offers.
The expanded partnership underpins Xtremepush’s expertise in the U.S. market, driving measurable value for clients across retail and digital in a simple and effective way.
Tommy Kearns, CEO at Xtremepush, said:
This partnership with IGT PlaySports is a significant milestone for Xtremepush. Together we’re enabling operators to seamlessly personalize experiences in real time, and ultimately increase player value across every channel. IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers.
Joe Bertolone, Senior Vice President, Sports Betting at IGT, said:
Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability. The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions. Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players.
