BeyondPlay to unveil acquisition by FanDuel

  • 2 min read
BeyondPlay to unveil acquisition by FanDuel

BeyondPlay is thrilled to announce its acquisition by FanDuel, the premier operator behind the top sportsbook and second-ranked iGaming brand in the US, and a key component of Flutter Entertainment, the global leader in sports betting and iGaming.

This acquisition will integrate BeyondPlay into FanDuel Casino, the foremost iGaming brand under FanDuel, with a primary focus on advancing product development and fostering innovation.

BeyondPlay, a B2B technology enterprise, specializes in cutting-edge iGaming software designed to enhance player engagement. The company’s current offerings include a Jackpot Management System, which provides versatile and customizable jackpot campaigns independent of content, and a Multiplayer Software enabling multiple users to engage in shared casino game sessions, pooling their stakes for an enriched entertainment experience.

The strategic acquisition of BeyondPlay is poised to elevate FanDuel’s iGaming portfolio, notably through the integration of proven-market, top-tier jackpot technology and pioneering multiplayer software capabilities. FanDuel Casino has rapidly ascended to become the second-largest iGaming brand in the US, increasing its market share to 26% in Q4 2023, marking a 5% year-on-year growth.

Karolina Pelc, CEO at BeyondPlay, said:

As the founder, observing our startup’s evolution from its modest origins to integration with the foremost online sports betting and iGaming enterprise is immensely rewarding. This acquisition affirms the relentless efforts and commitment of our team, as well as the vision driving our products. Collaborating with FanDuel Casino fills us with enthusiasm as we anticipate extending the reach of our technology worldwide. This milestone signifies not only the culmination of our perseverance but also the commencement of an exhilarating new phase.

Commenting on the acquisition, Asaf Noifeld, Managing Director at FanDuel Casino, said:

I’m thrilled about the acquisition of BeyondPlay. Our strategy in the US revolves around investing to secure victory, with a core focus on consistently enhancing our iGaming offerings for our customers. This acquisition bolsters FanDuel Casino’s commitment to delivering a top-tier customer experience by integrating BeyondPlay’s superior jackpot and multiplayer technology. Additionally, we eagerly welcome their seasoned team to FanDuel and anticipate collaborating closely to further expand our growing presence in the US iGaming market.

This milestone represents the latest achievement in BeyondPlay’s dynamic journey, which began with its inception by Karolina Pelc in 2021. Since then, BeyondPlay has cultivated a roster of esteemed gaming clientele, secured backing from prominent industry venture capitalists, entrepreneurs, and investors, forged partnerships with leading game studios, and successfully obtained supplier operating licenses in pivotal regulated jurisdictions, including the UK, Malta, Ontario (Canada), and Sweden.