Bragg Gaming Group has launched a full turnkey solution with Czech casino operator Kings Entertainment A.S. (Kings) for its online brand Kingsbet.
Bragg will provide Kingsbet with Player Account Management (PAM) technology, exclusive Bragg studio content, aggregated online casino content via Bragg HUB, and a localized sportsbook in partnership with Altenar. Bragg’s solution includes automation, marketing tools, and the FUZE player engagement toolset to enhance acquisition, conversion, and retention.
Kingsbet will also receive managed marketing and operational services from Bragg. This agreement marks Bragg’s second PAM and turnkey partnership in the Czech Republic and is part of Bragg’s global expansion strategy.
Bragg CEO Matevž Mazij expressed pride in supporting Kings Entertainment’s transition to online operations in the Czech Republic. Kingsbet CEO David Vaněk highlighted the extensive preparation for the launch and noted that Kingsbet is the first operator fully compliant with the new Czech Gambling Act as of January 2024. Kingsbet plans to offer sports betting, casino, and live casino products.
Founded in 2003, Kings Entertainment operates three casinos in the Czech Republic, including Europe’s largest poker arena in Rozvadov. Kings holds a 40% share of the Czech land-based casino market and aims to expand into online gambling with Bragg’s support.
The Czech online casino market is projected to reach $1 billion in gross win in 2024, growing 30% from 2023. Recent amendments to Czech gambling laws, effective January 2024, now include live dealer games and a streamlined licensing regime for operators.
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